Shiseido’s newest fragrance, Dolce Garden, is a floriental gourmand. It launched this month at Macy’s.
Aiming to become the “most trusted” beauty company, it will invest in marketing, digitization and a restructured supply system.
Each will be available until it is sold out and responds to different trends in the market.
The beauty house will lay out a new three-year management plan on March 5.
The Oscar-nominated actress, the new global face of Clé de Peau, discusses her beauty philosophy and her latest role as the Supreme Court justice.
Insights and feedback from target customers will directly influence the products the company develops.
The deal follows Shiseido’s acquisitions of MatchCo and Giaran.
The system uses a special device and dedicated smartphone app to provide optimal care at any given time.
Jones’ first campaign launches in January, marking the start of Clé de Peau’s total brand relaunch.
An impairment loss related to Bare Escentuals cut into the company’s bottom line, despite higher operating income and net sales.