Robin Mason


Shiseido’s Robin Mason on Why National Fragrance Day Matters

Shiseido’s newest fragrance, Dolce Garden, is a floriental gourmand. It launched this month at Macy’s.

clock 16hFaye Brookman

Masahiko Uotani


Shiseido Outlines New Strategy, Sets Three-Year Sales Target

Aiming to become the “most trusted” beauty company, it will invest in marketing, digitization and a restructured supply system.

clock March 5, 2018Kelly Wetherille

Susan Jurevics at the WWD Beauty Summit

Beauty Features

Susan Jurevics Maps BareMinerals 2.0

The new president is leading the brand’s second life in the e-commerce age with an increased focus on digital content and distribution.

clock February 21, 2018Ellen Thomas

Eye shadow colors from Ice Cream Parlour Cosmetics.

Color Cosmetics

Shiseido Targets Young Women With Limited-Time Cosmetics Brands

Each will be available until it is sold out and responds to different trends in the market.

clock February 20, 2018Kelly Wetherille



Shiseido Group Yearly Profit Drops 30% on Bare Escentuals Impairment

The beauty house will lay out a new three-year management plan on March 5.

clock February 8, 2018Tiffany Ap

Shiseido The Store

Beauty Features

Shiseido Re-opens Flagship Store in Ginza

Shiseido The Store will focus on introducing the company’s prestige brands to both local and international customers.

clock January 18, 2018Kelly Wetherille

Felicity Jones photographed at The Beverly Hills Hotel by Dan Doperalski for WWD Digital Daily.

Beauty Features

Felicity Jones on Her Latest Roles: Clé de Peau Face and Ruth Bader Ginsburg

The Oscar-nominated actress, the new global face of Clé de Peau, discusses her beauty philosophy and her latest role as the Supreme Court justice.

clock January 17, 2018Marcy Medina

Posme's Play Color Chips

Color Cosmetics

Shiseido Targets High School Students in Japan With New Brand

Insights and feedback from target customers will directly influence the products the company develops.

clock January 16, 2018Kelly Wetherille

Mergers and Acquisitions

Shiseido Adds Second-skin Technology to Portfolio

Shiseido recently acquired two other technology businesses.

clock January 11, 2018Kelly Wetherille

Shiseido Inks Deal for Olivo

The deal follows Shiseido’s acquisitions of MatchCo and Giaran.

clock January 11, 2018Kelly Wetherille


Business Features

Non-Competes Shaping Industry Scenarios

Fashion companies have increasingly been enforcing the contractual tool to keep designers and executives off the market.

clock December 28, 2017Luisa Zargani and Kali Hays


Skin Care

Shiseido Develops Fully Personalized IoT Skin-care System

The system uses a special device and dedicated smartphone app to provide optimal care at any given time.

clock December 15, 2017Kelly Wetherille

Franck Marilly

Beauty Features

Franck Marilly Named Chief of Shiseido Group EMEA

The executive succeeds Louis Desazars in the position.

clock November 15, 2017Jennifer Weil

Felicity Jones

Beauty Features

Clé de Peau Beauté Names Felicity Jones Face of Brand, Embarks on Relaunch

Jones’ first campaign launches in January, marking the start of Clé de Peau’s total brand relaunch.

clock November 15, 2017Ellen Thomas

Shiseido's office in Tokyo.


Shiseido Posts Nine-Month Net Loss of 17 Billion Yen

An impairment loss related to Bare Escentuals cut into the company’s bottom line, despite higher operating income and net sales.

clock November 9, 2017Kelly Wetherille

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The Nordstrom logo is displayed above the post where it trades on the floor of the New York Stock Exchange, . Nordstrom slashed its annual projections and said a key measure of sales fell for the first time in almost seven yearsFinancial Markets Wall Street Nordstrom, New York, USA


Nordstrom Talks Break Down, Next Move Unclear

clock March 21, 2018Evan Clark

Social Studies