Chief executive officer Iris Epple-Righi, who took up her post last year, said in an interview with WWD that she’s looking for newness across a variety of areas.
Coddington will also be contributing to the December issue of British Vogue.
This year’s initiative saw 50 west London retailers take part, mounting floral displays around the time of the Chelsea Flower Show, which wrapped up last weekend.
WWD sat down with the actors to talk about their past and current work on stage and off.
The British actors, who are Smythson ambassadors, lived it up in a London townhouse for the ads.
Daley, a veteran of DFS and Polo Ralph Lauren is polishing both ends of the business.