Social Media

Facebook Marketplace

Marketing and Promotion

The Social Media Channels That Deliver the Highest E-commerce Conversions

Consumer engagement is one thing, ROI is another.

clock November 21, 2017Elizabeth Doupnik

Norma Kamali, Anna Sui and Anne Fulenwider.

Fashion Scoops

Anna Sui, Norma Kamali Talk Shop With Marie Claire’s Anne Fulenwider at FGI’s ‘Tastemakers’

Anna Sui and Norma Kamali agreed that the fashion industry needs to get together to figure out a system that caters to the way people shop now.

clock November 17, 2017Rosemary Feitelberg

Photographs by Nyra LangStyled by Mayte AllendeHair by David Lopez using T3 Micro and Kenra Professional at Next ArtistsMakeup by Morgane Martini at The Wall GroupNails by Miss Pop

Fashion Features

Ashley Graham Throws the Fashion Industry a Curve

“We’re lacking communication between designers, buyers and the actual customer,” says the model and social media star.

clock November 17, 2017Elizabeth Doupnik

Pinterest opens visual search to your own wardrobe.

Technology

Pinterest Takes on Role of Style Adviser

The image-based social bookmarking tool seeks to make it easier for people to see, search and shop using images.

clock November 14, 2017Adriana Lee

Condé Nast Social Academy presentation.

Media

Social Studies: Condé Nast Italia Launches First Academy to Train Influencers

By the end of next year, 100 certified, professional influencers will join the media company’s network.

clock November 13, 2017Sandra Salibian

spring Alessandra SorcinelliAlessandra Sorcinelli out and about, Milan, Italy - 22 Feb 2017Alessandra Sorcinelli shopping center Alessandra Sorcinelli, one of the "Olgettina" involved years ago in the Berlusconi-Ruby scandal, arrives downtown for shopping. Here you can walk on via della Spiga with provocative clothing and new blonde hairdo.

Retail

Facebook: ‘Fashion Enthusiasts’ See Chosen Brands as Personal Reflection

A new three-part research series from Facebook IQ drills into shopping behaviors across apparel, footwear and more.

clock November 9, 2017Adriana Lee

The scene on Black Friday.

Retail

Holiday Shoppers Driven by Social, Price, Expedited Shipping

A new report released by Astound Commerce reveals the priorities motivating consumer behavior this holiday season.

clock November 3, 2017Elizabeth Doupnik

Mark Zuckerberg Facebook

Technology

Facebook Stock Drops on Additional Security Spending

The social giant reported third-quarter sales gains, but the company said it will spend more on security.

clock November 1, 2017Adriana Lee

Beauty Features

The Estée Lauder Cos. Partners With Google Squared for Consumer Engagement MBA Program

The five-month program is meant to build the company’s digital and consumer engagement capabilities.

clock October 27, 2017Layla Ilchi

Apple iPhone

Marketing and Promotion

Social Media Engagement Critical for Brands

Here is how a new suite of analytics tools enables brands such as Nike, Adidas and Under Armour to determine how they stack up.

clock October 23, 2017Lauren Olsen

Arielle Charnas of Something Navy wearing the Something Navy X Treasure & Bond line in an Instagram post.

Marketing and Promotion

Influencers Aim for Full-Time Status, Prefer Instagram to Snapchat

On the heels of #Hashoff’s latest report on the segment, the company’s president and cofounder Joel Wright discusses transitions in the field.

clock October 20, 2017Elizabeth Doupnik

Two looks fro Andy Torres' new collection.

Fashion Scoops

Andy Torres Unveils Sportswear Under AIT Label

The Amsterdam-based blogger has teamed up with Instaco, a Los Angeles company, to sell a clothing collection direct to consumers.

clock October 17, 2017Rosemary Feitelberg

Lawless Beauty's matte liquid lipsticks.

Color Cosmetics

Lawless Beauty Offers Prestige-Quality Natural Cosmetics

Created by Suja Juice cofounder, Annie Lawless, the line of natural cosmetics is launching with eight matte liquid lipsticks.

clock October 13, 2017Layla Ilchi

Oculus Go VR

Technology

Oculus Seeks to Move VR Mainstream

With new devices, immersive experiences and social VR, the virtual reality company is in a race to popularize its tech.

clock October 12, 2017Adriana Lee

snapchat context card

Technology

Snapchat’s Context Cards Turn Selfies Into Commerce Launchpad

Users can now just swipe on a selfie to find a restaurant or hail an Uber.

clock October 10, 2017Adriana Lee

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Essentialist

Today's Must Read

Backstage at Burberry RTW Spring 2018

Fashion

Burberry Named Most Popular British Brand on Instagram

clock 7hLorelei Marfil

Social Studies