Social Media

Fashion Scoops

Solving Kids’ Cancer Supporters Lace Up in Gold for Childhood Cancer Awareness Month

To date, 8,000 pairs of laces have been distributed in Washington, Illinois, Tennessee, West Virginia and the New York tristate area as well as the U.K. and New Zealand.

clock September 22, 2017Rosemary Feitelberg

Kim Kardashian, Marcus Piggott and Mert AlasMert and Marcus book launch, Spring Summer 2018, New York Fashion Week, USA - 07 Sep 2017

Business Features

Think Tank: The Dirty Secret of Duplicate Fans

Gil Eyal, founder and chief executive officer of HYPR Brands, explains why a large following doesn’t translate to meaningful engagement.

clock September 22, 2017Gil Eyal

Social media ad spending continues to grow.

Business Features

Amongst Luxury Brands, Instagram Is the Top Engagement Platform

PMX Agency’s latest report reveals top luxury brands and web sites.

clock September 22, 2017WWD Staff

Dominika Juillet

Technology

Film Writer Sees Fashion Playing More Prominent Role in Digital Shorts

Dominika Juillet also says “anyone can make content,” but that doesn’t mean it’s good.

clock September 21, 2017Arthur Zaczkiewicz

Ben SIlbermann Pinterest Social Media

Technology

The State of Wearables, Computer Vision-Assisted Shopping and Security

Tech’s insiders discuss how to assess trends, what happened to wearables, and whether computer vision-assisted shopping will become hot.

clock September 19, 2017Adriana Lee

Google Chrome logo

Technology

Google, Facebook Aim to Make Web Browsing and Social Feeds Less Irritating

Google’s Chrome browser takes aim at autoplay media, while Facebook tests a new “snooze” feature.

clock September 15, 2017Adriana Lee

AtmosphereVariety & WWD Stylemakers Presented by Anastasia Beverly Hills, Los Angeles, USA - 17 Nov 2016

Color Cosmetics

Anastasia Beverly Hills Gets Top Spot for July Earned Media Value

Tribe Dynamics reported the value at $126.2 million, a 65 percent increase from July 2016.

clock September 12, 2017Layla Ilchi

An image from Caroline de Maigret's Instagram page.

Marketing and Promotion

To Nail Fashion Week Social Content, Keep It Brief

A well-edited video will up engagement and attract new followers.

clock September 11, 2017Elizabeth Doupnik

Twitter

Technology

Twitter and IMG Live-stream Fashion Month

The democratization of fashion week continues.

clock September 7, 2017Elizabeth Doupnik

Kevyn Aucoin Beauty's new advertising.

Beauty Features

Kevyn Aucoin Beauty Re-brands With Digital Focus

The re-branding coincides with the 20th anniversary of the “Making Faces” book and the 15th anniversary of the brand.

clock September 5, 2017Layla Ilchi

ibm, artificial intelligence, ai, us open

Technology

IBM Watson Serves New AI-Powered Solutions at U.S. Open

The machine-learning software has expanded to include video analysis.

clock September 5, 2017Elizabeth Doupnik

Retailers have an opportunity with the influx of mobile and digital options.

Marketing and Promotion

Adobe Consumer E-mail Survey Marks Marketing Opportunities

The annual study discovered emerging consumer behaviors within the channel.

clock August 30, 2017Elizabeth Doupnik

nike, bella hadid, instagram, influencer, social media

Marketing and Promotion

Non-Luxury Brands Finally Crack Social Influencer Code

Tribe Dynamics’ June report revealed that while brands are decoding influencer programs, retailers continue to encounter challenges.

clock August 30, 2017Elizabeth Doupnik

Skin Care

Crowded Social Submits Engagement Challenges for Beauty Brands

Growing amounts of social content is cluttering the channels, resulting in poor conversion rates.

clock August 29, 2017Elizabeth Doupnik

Bloglovin'

Marketing and Promotion

Fraudulent Influencers Can Be Avoided — Here’s How

An influencer marketing exec describes the best ways brands can combat fraud and pick from the cream of the crop.

clock August 29, 2017Lauren Olsen

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Essentialist

Today's Must Read

TJMaxx

Business

Growth for Ross Stores, TJX Seen as Amazon-Proof

clock 8hKali Hays

Social Studies