Social Media

Backstage at Josie Natori Spring 2017


The Natori Company Implements AI, Boosts Social Media Revenue by 76%

The brand deployed autonomous digital marketer, Albert for big gains.

clock 8hElizabeth Doupnik

A previous social media collaboration between Bongo and Galore Media to gauge audience interest.


Consumer-Generated Content Strengthens Omnichannel Experiences

BazaarVoice’s latest Shopper Experience Index revealed that brands that elevate CGC averaged 106 percent boost in conversions.

clock April 17, 2018Elizabeth Doupnik

Courtney Trop, @alwaysjudging.

Fashion Scoops

Influencer Campaign Raises Awareness, and Money, to Fight ‘Labels’

The social media campaigns has reached more than 6.4 million people.

clock April 16, 2018Arthur Zaczkiewicz

CEO of Facebook Mark Zuckerberg testifies before the House Energy and Commerce Committee hearing on 'Facebook: Transparency and Use of Consumer Data' on Capitol Hill in Washington, DC, USA, 11 April 2018. Zuckerberg is testifying before the second of two Congressional hearings this week regarding Facebook allowing third-party applications to collect the data of its users without their permission and for the company's response to Russian interference in the 2016 US presidential election.CEO of Facebook Mark Zuckerberg testifies before the House of Representatives House Energy and Commerce Committee, Washington, USA - 11 Apr 2018


Mark Zuckerberg Goes to Congress

The Facebook ceo survived the marathon grilling by Senators and Congress members. But tech’s days as a free-wheeling, unfettered industry might be numbered.

clock April 11, 2018Adriana Lee

Hollister's Spring line for Bitmoji "mini-me's."

Fashion Scoops

Hollister Has New Bitmoji Fashion Line

The Bitmoji digital fashion line will be available later today.

clock April 11, 2018Vicki M. Young

Mark ZuckerbergCEO of Facebook Mark Zuckerberg, Washington, USA - 09 Apr 2018CEO of Facebook Mark Zuckerberg (C) is surrounded by Capitol Police officers as he walks down a hallway to the office of Democratic Senator from California Dianne Feinstein, on Capitol Hill in Washington, DC, USA, 09 April 2018. Zuckerberg is meeting with lawmakers before testifying in two Congressional hearings this week regarding Facebook allowing third-party applications to collect the data of its users without their permission, and for the company's response to Russian interference in the 2016 US presidential election.


Facebook’s Mark Zuckerberg Apologizes to Congress

Facebook’s mea culpa gets official: The ceo’s written testimony admits inadequacies in protecting user data, as the company rolls out new tool.

clock April 9, 2018Adriana Lee

Ben Sherman x House of Holland


Souler Adds Ben Sherman, Rockport to Social Influencer Digital Storefront Platform

Other brands on the site that connect consumers with brands and influencers include Body Glove and William Rast.

clock April 2, 2018Arthur Zaczkiewicz

Beca Alexander.

Beauty Features

Influence Peddler: Beca Alexander – There From the Beginning

Socialyte was founded to match content providers and brands. Its founder suggests beauty companies might want to look beyond bloggers to stand out from the competition.

clock April 2, 2018Faye Brookman

Spiritual Gangster activewear


La Jolla Group Taps Emarsys to Unify Consumer Experiences

The active lifestyle company will focus on aligning social channels for flagships brands like O’Neill and Spiritual Gangster.

clock March 29, 2018Elizabeth Doupnik

Emily Ratajkowski.

Marketing and Promotion

Social Media’s Evolving Role in Retail: Commerce, Product Testing

As social networks advance in features, so do consumer expectations of retailers in the space.

clock March 22, 2018Elizabeth Doupnik

Hand holding iPhone 6S with open Facebook app on screenVARIOUS


Facebook’s Challenge: Promoting Data Tools, Post-Cambridge Analytica

WWD sits down with Facebook’s retail team to discuss its new ad tools, and how it addresses the sensitive topic of using people’s data.

clock March 21, 2018Adriana Lee

Pinterest social media online shopping


Pinterest Expands Shopping Ads, Tests New Lifestyle Formats

The online pinboard announces latest moves to drive purchase decisions.

clock March 19, 2018Adriana Lee

facebook michael kors sephora techstyle


Facebook Unveils Tools to Boost In-Store Sales and Personalized Ads

The social giant’s latest mobile ad features aim to beef up retail sales, both in stores and online. 

clock March 19, 2018Adriana Lee

Details at Gucci RTW Fall 2018

Fashion Features

How to Fix Fashion’s Cultural Appropriation Problem

Experts weigh in on why tone-deaf collections continue to occur, if consumers actually care and how to rebound after a misstep.

clock March 19, 2018Elizabeth Doupnik

Arielle Charnas of Something Navy wearing the Something Navy X Treasure & Bond line in an Instagram post.

Marketing and Promotion

Facebook Predicted to Lose 2.1 Million Millennials, Gen Z-ers in 2018

Emarketer’s latest research reveals that younger social users are flocking to alternative platforms.

clock March 15, 2018Elizabeth Doupnik

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Today's Must Read

Springtime Street Style in Berlin


They Are Wearing: Berlin

clock 27mKuba Dabrowski

Social Studies