E.l.f. will partner with YouCam for live-streaming from the popular festival.
The premiere of the short movies will take place on March 11 at the South by Southwest Conference and Festival.
South by Southwest is a meeting of the minds for the worlds of fashion and tech, and this year, fashion-tech moved from gimmick to game-changing.
The singer and artist visits South by Southwest to introduce the relaunch of her ecommerce shop through Saint Heron.
Rappers Rae Sremmurd joined top fashion bloggers like Aimee Song in Austin, Tex.
The First Lady appeared as the opening keynote to promote a message of women’s empowerment and the need for women worldwide to have access to education.
Experts shared where “big data” belongs in fashion, and how crunching the numbers can reveal what shoppers might want.
From smart dressing rooms in-store to virtual fitting rooms online, there are various approaches to improving the try-on experience.
The “world’s first digital supermodel” encouraged the worlds of fashion and tech to work together.
Even by the standards of music festivals, Cosentino, 28, stands out in Austin, Tex., as the ultimate California girl.