south by southwest

E.l.f. Cosmetics will live-stream from SXSW.

Color Cosmetics

E.l.f. Cosmetics Plans Big Impact With Live-stream From SXSW

E.l.f. will partner with YouCam for live-streaming from the popular festival.

clock March 10, 2017Faye Brookman

The new launch from Liz Bacelar.

Fashion Scoops

Bacelar’s TheCurrent Pushes Open Innovation

The premise behind open innovation is to cut down on R&D costs.

clock March 9, 2017Vicki M. Young

Dev Patel

Eyewear

Giorgio Armani to Present ‘Films of City Frames’ in Austin With Dev Patel

The premiere of the short movies will take place on March 11 at the South by Southwest Conference and Festival.

clock March 1, 2017Alessandra Turra

Technology

SxSW 2016: Tech-World Lessons for the Future of Retail

South by Southwest is a meeting of the minds for the worlds of fashion and tech, and this year, fashion-tech moved from gimmick to game-changing.

clock March 18, 2016Maghan McDowell

Solange Knowles worked with Bigcommerce working on the new Saint Heron e-commerce store design.

People

SxSW 2016: Solange Knowles Reintroducing E-commerce Shop Saint Heron

The singer and artist visits South by Southwest to introduce the relaunch of her ecommerce shop through Saint Heron.

clock March 18, 2016Maghan McDowell

SXSW Google Camila Coelho and Aimee Song

Fashion Scoops

SxSW 2016: Google Mingles With Rappers, Fashion Bloggers

Rappers Rae Sremmurd joined top fashion bloggers like Aimee Song in Austin, Tex.

clock March 16, 2016Maghan McDowell

Michelle Obama

People

SxSW 2016: Michelle Obama on Becoming First Lady, Girls’ Education

The First Lady appeared as the opening keynote to promote a message of women’s empowerment and the need for women worldwide to have access to education.

clock March 16, 2016Maghan McDowell

Chanel RTW Fall 2016

Technology

SxSW 2016: Using Google Data to Predict Fashion Trends

Experts shared where “big data” belongs in fashion, and how crunching the numbers can reveal what shoppers might want.

clock March 15, 2016Maghan McDowell

Healey Cypher, co-founder and ceo of Oak Labs.

Technology

SxSW 2016: Using Tech to Improve the Fitting Room, Online and Off

From smart dressing rooms in-store to virtual fitting rooms online, there are various approaches to improving the try-on experience.

clock March 14, 2016Maghan McDowell

Coco Rocha

People

SxSW 2016: Coco Rocha Calls Out Tech, Fashion Industries

The “world’s first digital supermodel” encouraged the worlds of fashion and tech to work together.

clock March 14, 2016Maghan McDowell

Eye, SXSW, Best Coast

People

Best Coast’s Bethany Cosentino: An Angeleno in Austin

Even by the standards of music festivals, Cosentino, 28, stands out in Austin, Tex., as the ultimate California girl.

clock March 20, 2015Jenny Sundel

Arrow

Essentialist

Today's Must Read

Pierpaolo Piccoli

Eye

Industry Heavyweights Receive Green Carpet Fashion Awards

clock 5hLuisa Zargani

Social Studies