sports marketing

Compton rapper Buddy will perform at Thursday's launch party.

Fashion Scoops

Rapper Buddy to Help Fila, Sanrio Mark Hello Kitty-Themed Urban Outfitters Collection

Created by Yuko Shimizu in 1974, the Hello Kitty icon has been used for sandals, EVA airplanes, microwaves, coffee and a yearlong partnership with an Irvine, Calif. family-owned farm.

clock November 7, 2017Rosemary Feitelberg

Karlie Kloss at the 2017 TCS New York City Marathon.

Lifestyle

Kevin Hart, Karlie Kloss, Carole Radziwill Finish TCS New York City Marathon

Candice Huffine, Tiki Barber and “Josie Girl” Anika Natori were also among the style-setters who went the distance Sunday.

clock November 6, 2017Rosemary Feitelberg

<> on October 30, 2017 in New York City.

Fashion Scoops

The North Face Ready to Suit Up American Freeskiers Competing in the Winter Games in Pyeongchang

As The North Face’s uniform designs were fine-tuned, four athletes helped see things through — Devin Logan, Maddie Bowman, Aaron Blunck and Tom Wallisch.

clock October 31, 2017Rosemary Feitelberg

A visual of Reebok's spring campaign featuring Gigi Hadid

Business Features

Athletic Companies Lean Toward Lifestyle Options to Fuel Sales

Just as American and European designers have taken inspiration from activewear brands — or jumped in altogether — now the tables are turning with more sportif labels offering shoppers everyday options.

clock October 19, 2017Rosemary Feitelberg

Adidas will sell 300 pairs of its EQT Support ADV Wicker Park in the new Chicago store.

Fashion Scoops

Adidas Opens Largest Originals Store Globally in Chicago With Focus on Local Community

For the opening week, the store’s Statement area will have offerings from the brand’s collaborations with Mastermind Japan, Alexander Wang, Spezial and White Mountaineering.

clock October 5, 2017Rosemary Feitelberg

Business Features

Prince Teams With DYNE’s Chris Bevans for First Lifestyle-Inspired Men’s Wear

The Authentic Brands Group-owned company is launching its first lifestyle collection for men through a collaboration with DYNE and second one will follow with the streetwear label Publish.

clock October 2, 2017Rosemary Feitelberg

Photo, an Adidas game ball rests on the scorer's table prior to an NCAA college basketball game between Michigan State and Nebraska in Lincoln, Neb. Unlike the NBA, which uses the Spalding ball for all games, the NCAA has no uniform brand for regular-season games. That means a team could be playing with a type of ball it's unaccustomed to when it goes on the roadGame Balls Galore Basketball, Lincoln, USA

Financial

Adidas Exec at Center of College Basketball Bribery Scheme

A longtime Adidas executive is facing multiple allegations of bribing young athletes and their families.

clock September 26, 2017Kali Hays

IMG_0091

Fashion Scoops

Ariana Grande Partners With Reebok for a Yearlong Deal

With more than 113 million Instagram followers, Ariana Grande will inevitably be giving some muscle to Reebok’s social media efforts.

clock September 13, 2017Rosemary Feitelberg

Caroline Wozniacki wearing an Adidas by Stella McCartney tennis dress.

People

Caroline Wozniacki Talks U.S. Open, Maria Sharapova, Stella McCartney and Off-Hours Fashion

Heading into the U.S. Open as the number-five player, Caroline Wozniacki says everyone is tough and there to win.

clock August 23, 2017Rosemary Feitelberg

Zac Efron and his brother Dylan in the great outdoors.

People

Zac Efron Teams With Columbia Sportswear’s Gert Boyle for Campaign

Zac Efron is 64 years younger than Gert Boyle, but the pair share a starring role in Columbia Sportswear’s upcoming campaign.

clock August 4, 2017Rosemary Feitelberg

Billie Jean King

Fashion Scoops

Citizen Watch Partners With Billie Jean King

The watch firm is celebrating its 25th year as the U.S. Open’s official timekeeper.

clock August 3, 2017Misty White Sidell

Foray is a new direct-to-consumer golf collection.

Markets

Former Victoria’s Secret Executive Starts Foray Golf to Sell Direct to Consumers

To give the label a fashion edge, model Agnes Sokolowska was recently shot wearing Foray by Marcelo Krasilcic and styled by Joanne Blades.

clock June 12, 2017Rosemary Feitelberg

Aerones executed the first high altitude parachute jump from a drone in May.

Lifestyle

Extreme Times Call for Extreme Sports for Viewers, Wannabes and Daredevils Alike

Goat yoga, Flyboarding, ultra trail running, wing walking and drone jumping aren’t the run-of-the-mill pursuits.

clock June 7, 2017Rosemary Feitelberg

Tom Brady and Bill Belichick

Fashion Scoops

NFL Teams With IMG to Build Licensing in Europe and Asia

Through the alliance with IMG, the aim is to target a range of distribution channels and price points.

clock April 4, 2017Rosemary Feitelberg

Fashion Scoops

Tracksmith to Unveil Communal Concept with New Boston Store and Offices

For Boston Marathon weekend, he has lined up Olympic-runner-turned-underground-sushi-chef Michael Stember, who will do the honors at a private dinner in the new space on April 13.

clock April 3, 2017Rosemary Feitelberg

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Essentialist

Today's Must Read

Azzedine Alaïa

Fashion

Fashion World Mourns Death of Azzedine Alaïa

clock 10hWWD Staff

Social Studies