With more than 113 million Instagram followers, Ariana Grande will inevitably be giving some muscle to Reebok’s social media efforts.
Heading into the U.S. Open as the number-five player, Caroline Wozniacki says everyone is tough and there to win.
Zac Efron is 64 years younger than Gert Boyle, but the pair share a starring role in Columbia Sportswear’s upcoming campaign.
To give the label a fashion edge, model Agnes Sokolowska was recently shot wearing Foray by Marcelo Krasilcic and styled by Joanne Blades.
Goat yoga, Flyboarding, ultra trail running, wing walking and drone jumping aren’t the run-of-the-mill pursuits.
Through the alliance with IMG, the aim is to target a range of distribution channels and price points.
For Boston Marathon weekend, he has lined up Olympic-runner-turned-underground-sushi-chef Michael Stember, who will do the honors at a private dinner in the new space on April 13.
Model Gracie Carvalho “doesn’t know” whether her new collaborator Marshawn Lynch plans to return to the NFL, after retiring last year.
Students at dozens of universities are banding together through United Students Against Sweatshops to rally against Nike for allegedly refusing unrestricted access for the Worker Rights Consortium.
Thanks to Red Bull, Hendrickson, a former World champ and the first woman to jump in an Olympic skiing event, was the first person in 32 years to lift off from the Nansen Ski Jump.
Built on the policy that one pair of socks is donated to an underserved person for every pair purchased, Bombas has donated more than two million pairs of socks to date across the U.S.
Collaboration includes in-stadium activations and launch of a special sweepstakes series.
This spring, Reebok plans to hire a real estate broker to shop around its 460,000-square-foot, 60-acre facility in Canton, Mass.
The direct-to-consumer performance-oriented outerwear was launched by Sara Segall and her husband Steven, a former competitive collegiate skier at Colgate University.