super bowl

Olivia Munn

Skin Care

Proactiv Nabs Super Bowl Ad in Overtime

The 30-second spot caused a more than 100 percent jump in the acne solution brand’s web traffic.

clock February 8, 2017Rachel Brown

Lady Gaga

Hair

Lady Gaga’s Hairstylist Pulled Off a Hairdo Change at the Super Bowl

Frederic Aspiras helped the singer transition from an updo to long, flowing locks onstage during the halftime show.

clock February 6, 2017Rachel Brown

Lady Gaga and Elton John at Super Bowl LI.

Lifestyle

Celebrities Share Their Best Super Bowl LI Snaps

Donatella Versace, Elton John, Gisele Bündchen and more.

clock February 6, 2017Alexa Tietjen

Lady Gaga performs during Super Bowl 51.

Beauty Features

Lady Gaga Scores at the Super Bowl with Music and Makeup

Makeup artist Sarah Tanno created the singer’s look out of roughly 25 Marc Jacobs Beauty products.

clock February 5, 2017Rachel Brown

Taylor Swift DIRECTV NOW's Super Saturday Night Concert In Houston

Parties

John Legend, Lea Michele Watch Taylor Swift Pre-Super Bowl 2017

John Legend and Lea Michele attended Taylor Swift’s Pre-Super Bowl 2017 show while Michael Phelps, Emily Ratajkowski enjoyed more parties.

clock February 5, 2017Heather Stabile

Bruno Mars LIFEWTR Art After Dark

Parties

Bruno Mars, John Legend, Fergie Headline Pre-Super Bowl 2017 Parties

Bruno Mars, John Legend and Fergie were among the stars who headlined pre-Super Bowl 2017 parties on Friday.

clock February 4, 2017Heather Stabile

It's a 10 hair care

Hair

It’s a 10 Hair Care Spotlights Men’s Products in Super Bowl Commercial

The brand says its the first purveyor of salon professional products to run an ad during the big game.

clock January 26, 2017Rachel Brown

The average spend to host a Super Bowl party is expected to be $75.

Business Features

NRF Said $14.1B to Be Spent for Super Bowl Sunday by Viewers

The Atlanta Falcons will face the New England Patriots on Feb. 5.

clock January 25, 2017Vicki M. Young

report-card-021016-tout.jpg

Fashion Features

Fashion Report Card: Clete Blakeman Upsets Lady Gaga

The singer may have worked head-to-toe Lurex, but it was the game’s referee that shined at Sunday night’s Super Bowl.

clock February 10, 2016WWD Staff

Victoria's Secret Super Bowl

Marketing and Promotion

Fashion, Beauty Brands and Retailers Land Super Bowl Commercial Spots

Although the TV spots are still dominated by beer makers and car manufacturers, a few fashion and beauty brands along with retailers are advertising during the game for the first time ever.

clock February 4, 2016Aria Hughes

Arrow

Essentialist

Today's Must Read

Eye

Asked and Answered: What Are Your Thanksgiving Plans?

clock 4hLeigh Nordstrom

Social Studies