The Hong Kong-based swimwear and resortwear designer will open her first U.S. boutique at The Peninsula in Beverly Hills.
The brand has a long-term partnership with ISA Spa.
The Victoria’s Secret parent has had a rough year after switching up its approach under the direct guidance of Leslie Wexner.
The line has blurred between resort and ready-to-wear, whether beach-to-street styles or a swimsuit and bodysuit hybrid.
As the category outpaces the struggling retail sector, three trade shows — SwimShow, Hammock and Cabana — begin July 22.
Where to drink, eat and play during Miami Swim Week.
The Huntington Beach, Calif., expos spotlighted fashion trends ahead of Miami Swim Week and indicated brisk business in two growing categories.
The Victoria’s Secret operator is still pointing to a lack of swim and apparel for the declines.
Sports Illustrated Swimsuit has inked a multiyear licensing deal with Raj Swim for swim and activewear.