The industry expert advocates products that are multifunctional.
Skin care and foundations are growing in prestige beauty, while concealers are posting gains in the mass market.
Half of consumers enjoy shopping for fashion in stores “always” or “most of the time,” but that doesn’t mean retailers can stand still.
The desire for better-for-you products continues to gain momentum.
Driven by upticks in facial moisturizer, cleanser and mask sales, prestige skin care was up 6 percent in the second quarter, according to NPD.
Presenting fragrances to match moods may tap into a consumer that values experiences over products, said NPD analyst Kissura Craft.
The brow category was up 37 percent for the third quarter.
The online channels’ market share is likely to be strongest among Millennials and Gen Xers, with each estimating they’ll do 42 percent of their holiday shopping online.
More than 81 percent of Millennials prefer bags with subtle logos, or none at all.
That is up 3 percent from what they anticipated last year.