Theory

Theory Men's Spring 2018

Fashion Show Reviews

Theory Men’s Spring 2018

The collection marked the debut of new designer Martin Andersson.

clock July 13, 2017Alex Badia

Andrew Rosen at the Fashion Fund Season Premiere

Fashion Scoops

Theory Taps Into Millennials

Sources said the collection will be distributed to Theory’s own freestanding stores and web site.

clock July 10, 2017Lisa Lockwood

Olivier Theyskens

Fashion Scoops

Olivier Theyskens to Get the Museum Treatment in Antwerp

MoMu is to mount an exhibition this fall called “She Walks in Beauty.”

clock June 22, 2017WWD Staff

Theory Resort 2018

Fashion Show Reviews

Theory Resort 2018

The collection offered capsules for winter, holiday and pre-spring — with a thread of timeless elegance.

clock June 21, 2017Andrew Shang

The Theory spring 2017 campaign.

Fashion Scoops

Theory Names Siddhartha Shukla Chief Merchandising Officer

J.D. Ostrow succeeds Shukla as chief marketing officer.

clock May 22, 2017Lisa Lockwood

La Ligne spring/summer 2017

Fashion Scoops

La Ligne Links With Theory on Melrose Avenue Pop-up

The two-week temporary shop is La Ligne’s first major event outside of New York.

clock May 15, 2017Kari Hamanaka

Marjan Malakpour, Courteney Cox, Maryam Malakpour NewbarK Theory Launch event, Los Angeles, USA - 04 May 2017

Parties

Courteney Cox, Rowan Blanchard Turn Out for Newbark x Theory Party in L.A.

The stylist sisters and founders of Newbark toasted their Theory collaboration in L.A. with Gia Coppola, Angela Lindvall and Cherry Glazerr.

clock May 5, 2017Marcy Medina

Shoes from the Newbark x Theory collection

Fashion Scoops

Newbark and Theory Link for Footwear Collaboration

The Los Angeles-based footwear brand founded by stylists Marjan and Maryam Malakpour links with Theory for capsule collections.

clock April 28, 2017Marcy Medina

The Theory spring 2017 campaign.

Fashion Scoops

Theory Introduces Garment Recycling Program

The program takes place at all Theory U.S. stores on April 22 and 23.

clock April 17, 2017Lisa Lockwood

Theory and Lola partnered on limited-edition T-shirts.

Media

Theory, Lola Collaborate on ‘Be Heard’ Panel Discussion

The panel will be moderated by Dee Poku, founder and chief executive officer of Women Inspiration & Enterprise Network.

clock March 23, 2017Lisa Lockwood

Theory and LOLA are partnering on limited-edition kits.

Fashion Scoops

Theory, Lola Team Up for International Women’s Day

They are selling kits of beauty, fashion, health and home products for $50 that benefits Girls Who Code.

clock March 6, 2017Lisa Lockwood

Fast Retailing, SVA and Red Hook Labs Team Up on Photo Exhibition

Fashion Scoops

Fast Retailing, SVA and Red Hook Labs Team Up for Photo Exhibition

The Innovation Center will showcase an exclusive series of four photography installations representing Water, Air, Fire and Earth.

clock February 21, 2017Lisa Lockwood

Theory RTW Fall 2017

Fashion Show Reviews

Theory RTW Fall 2017

Fall marked a return to tailoring at Theory, where Lisa Kulson emphasized hourglass silhouettes in her cool, men’s-inspired suiting.

clock February 16, 2017Kristi Garced

Theory Men's Fall 2017

Fashion Show Reviews

Theory Men’s Fall 2017

The lineup included looks for different environments and types of businesses.

clock February 2, 2017Alex Badia

The Theory spring 2017 campaign.

Media

Theory Takes Global Approach With Spring Ads

Erik Torstensson photographed the campaign.

clock February 2, 2017Lisa Lockwood

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clock 12hAllison Collins

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