Bridget Foley's Diary: Fall 2018: A Look Back

clock 16hBridget Foley


How Ulta Is Resetting the Mass Beauty Shopping Experience

clock March 23, 2018Ellen Thomas


Tory Burch, Tresalia Tap Banks

clock March 23, 2018Evan Clark


T-shirts from the Prinkshop x Theory collaboration.

Fashion Scoops

Theory Collaborates on Limited-Edition T-shirts Helping WE NYC

The T-shirts encourage women to use their voices.

clock March 7, 2018Lisa Lockwood

A spring look from Theory.


Contemporary Firms Pivot in Challenging Environment

Growing their Web businesses, launching lower-price lines and changing designers are some of the key initiatives.

clock February 12, 2018Lisa Lockwood

Theory Men's Fall 2018

Fashion Show Reviews

Theory Men’s Fall 2018

Martin Andersson looked to New York City and artist Ellsworth Kelly for his second Theory collection.

clock February 9, 2018Aria Hughes

Theory's new Palm Beach store at Royal Poinciana Plaza.

Fashion Scoops

Theory Opens Palm Beach Store at Royal Poinciana Plaza

The 1,300-square-foot store features women’s, men’s and accessories.

clock January 19, 2018Lisa Lockwood

Fashion Scoops

Theory Said Eyeing The Row’s Fucci

Francesco Fucci lists himself as being head designer at The Row since 2012.

clock December 11, 2017WWD Staff

Andrew Rosen is moving here.

Celebrity Real Estate

Theory Founder Andrew Rosen Buys Brand New Stylish Miami Condo

He certainly won’t be among the fashion set scrambling for a luxury hotel room or rental at next year’s Art Basel Miami Beach.

clock December 8, 2017Kathryn Hopkins

Theory RTW Spring 2018


Lisa Kulson Steps Down From Theory

Kulson had been the women’s creative director since 2014.

clock December 7, 2017Lisa Lockwood

The Lululemon storefront on Fifth Avenue.

Human Resources

Lululemon, Creative Director Lee Holman Parting Ways

Lee Holman is parting ways with the yoga-centric brand for “personal reasons.”

clock November 9, 2017Kali Hays

Theory Men's Spring 2018

Fashion Show Reviews

Theory Men’s Spring 2018

The collection marked the debut of new designer Martin Andersson.

clock July 13, 2017Alex Badia

Andrew Rosen at the Fashion Fund Season Premiere

Fashion Scoops

Theory Taps Into Millennials

Sources said the collection will be distributed to Theory’s own freestanding stores and web site.

clock July 10, 2017Lisa Lockwood

Olivier Theyskens

Fashion Scoops

Olivier Theyskens to Get the Museum Treatment in Antwerp

MoMu is to mount an exhibition this fall called “She Walks in Beauty.”

clock June 22, 2017WWD Staff

Theory Resort 2018

Fashion Show Reviews

Theory Resort 2018

The collection offered capsules for winter, holiday and pre-spring — with a thread of timeless elegance.

clock June 21, 2017Andrew Shang

The Theory spring 2017 campaign.

Fashion Scoops

Theory Names Siddhartha Shukla Chief Merchandising Officer

J.D. Ostrow succeeds Shukla as chief marketing officer.

clock May 22, 2017Lisa Lockwood

La Ligne spring/summer 2017

Fashion Scoops

La Ligne Links With Theory on Melrose Avenue Pop-up

The two-week temporary shop is La Ligne’s first major event outside of New York.

clock May 15, 2017Kari Hamanaka

Marjan Malakpour, Courteney Cox, Maryam Malakpour NewbarK Theory Launch event, Los Angeles, USA - 04 May 2017


Courteney Cox, Rowan Blanchard Turn Out for Newbark x Theory Party in L.A.

The stylist sisters and founders of Newbark toasted their Theory collaboration in L.A. with Gia Coppola, Angela Lindvall and Cherry Glazerr.

clock May 5, 2017Marcy Medina

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Street StyleStreet Style, London Fashion Week Men's, UK - 08 Jan 2018


Nike Still ‘Most Valuable’ Apparel Brand Despite Recent Setbacks

clock 11hKali Hays and Lorelei Marfil

Social Studies