“In Los Angeles, everyone was just wearing rolled down Uggs with mini skirts and Abercrombie sweatshirts,” Blake Lively said. “But if I had Tod’s loafers I would officially be a super-chic New Yorker.”
“It probably goes back to the control issues.”
Called Tod’s Factory, it eyes a younger customer and involves dropping capsules and limited-edition collections every month.
This would be the latest change at the Italian luxury group, while chief Diego Della Valle sells his investment in a high-speed train.
The campaign was photographed in Malibu by Mikael Jansson and will break in March.
The unveiling of the plant, which will employ 50 people and produce shoes, was attended by Prime Minister Paolo Gentiloni.
The limited-edition line is inspired by the circus world.
Retail, luxury stocks were uneven.