Companies such as Patagonia, Vans and Outdoor Voices have formed emotional bonds with their customers.
The Tommy Bahama and Lilly Pulitzer operator had a mixed quarter, but full-priced retail is helping sales.
A version of the 300-square-foot shop will be offered to wholesale customers for cruise 2018.
The 132-page book will be mailed to 850,000 homes starting today.
Learnings seen from the e-commerce apparel and footwear player.
Sales increases at Tommy Bahama and Lilly Pulitzer helped Oxford Industries beat analyst estimates for the second quarter.