Tommy Bahama

A large crowd turned out to toast Patagonia's new Seattle flagship in August.

Business Features

Creating Connections Is a Silver Bullet to Success

Companies such as Patagonia, Vans and Outdoor Voices have formed emotional bonds with their customers.

clock December 4, 2017Jean E. Palmieri

Tommy Bahama had strong sales in the second quarter.


Oxford Industries’ Profits Fall in Second Quarter

Tommy Bahama’s performance in the quarter was especially strong.

clock August 31, 2017Vicki M. Young and Jean E. Palmieri

A look from the Tommy Bahama Collegiate collection.


Tommy Bahama Creating Collegiate Series Line

The initial offering will include 40 colleges around the country with more to be added later.

clock August 9, 2017Jean E. Palmieri


The Print Revival: Catalogues Making a Comeback

Brands such as Todd Snyder, Tommy Bahama and others have embraced print as a differentiated marketing tool.

clock June 13, 2017Jean E. Palmieri

The Tommy Bahama spring 2017 ad campaign.


Oxford Industries Sees Q1 Profits Dip Despite Sales Bump

The Tommy Bahama and Lilly Pulitzer operator had a mixed quarter, but full-priced retail is helping sales.

clock June 6, 2017Kali Hays

Tommy Bahama's Atlanta Braves shop.


Tommy Bahama Opens Shops at Two Baseball Stadiums

The shops are located in Atlanta and San Diego and feature co-branded apparel for the Braves and Padres.

clock April 4, 2017Jean E. Palmieri

The Tommy Bahama Cabana Room shop.


Tommy Bahama Opens Women’s Swimwear ‘Cabana Room’ at New York Flagship

A version of the 300-square-foot shop will be offered to wholesale customers for cruise 2018.

clock March 29, 2017Jean E. Palmieri

A Tommy Bahama store in Toronto.


Tommy Bahama Woes Hurt Oxford’s Fourth Quarter

The outlets and women’s division were among the challenges in the period.

clock March 24, 2017Jean E. Palmieri

The Tommy Bahama spring 2017 ad campaign.


Tommy Bahama Spring Catalog Brings Together All Product Categories

The 132-page book will be mailed to 850,000 homes starting today.

clock March 6, 2017Jean E. Palmieri

Golfer Ricky Barnes will wear Tommy Bahama's IslandZone line.

Mens Sportswear

Tommy Bahama to Outfit Golfer Ricky Barnes

The former U.S. Amateur Champion will wear the brand’s new IslandZone technical collection.

clock January 18, 2017Jean E. Palmieri

A selection of booties.


With’s Acquisition Comes Apparel, Footwear and Accessories Cred

Learnings seen from the e-commerce apparel and footwear player.

clock January 5, 2017Sharon Edelson

The Tommy Bahama Airstream


Tommy Bahama Creates Special Airstream RV

The vehicles feature custom-designed interiors and accessories by the apparel brand.

clock January 5, 2017Jean E. Palmieri

Tommy Bahama Maritime


Tommy Bahama to Launch Maritime Fragrance

The new aquatic-inspired fragrance will be launched on Black Friday.

clock November 22, 2016Layla Ilchi

The New Tommy Bahama store in Toronto


Tommy Bahama Expanding Retail Footprint in Canada

A 3,500-square-foot store has opened at CF Sherway Gardens in Toronto.

clock September 8, 2016Jean E. Palmieri

A look from Tommy Bahama Island Zone


Tommy Bahama Leads Oxford Industries to Strong Second Quarter

Sales increases at Tommy Bahama and Lilly Pulitzer helped Oxford Industries beat analyst estimates for the second quarter.

clock August 31, 2016Debra Borchardt

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