Fashion lover Hamilton will appear across the men’s campaigns for spring.
Looks ranged from flowing tresses to bold eye makeup.
The Formula One champion was impressed by the TommyNow Formula One racetrack.
At $23.5 million, it’s now $4 million cheaper than when he first put it up for sale.
Hilfiger will become the official apparel partner and the company’s logo will be featured on the team’s 2018 race cars.
Hadid along with Ariana Grande, Rae Sremmurd, Teyana Taylor and Lil Yachty have been enlisted for Reebok Classics’ “Always Classic” campaign.
The designer said the brand has embraced new technology and is not afraid to take risks.
The pilot project is an innovative approach to product development and marketing fashion faster.
The spring 2018 TommyNow fashion show will include women’s and men’s looks from Hilfiger Collection and will also feature the spring 2018 TommyXGigi capsule.
Younger consumers are said to be moving away from buying “things,” but there’s a lot behind the perceived shift.