Urban Decay

Hourglass Ambient Light collection.

Beauty Features

What to Watch: Beauty’s M&A Backload

Deals are projected to outpace those of last year.

clock August 25, 2017Allison Collins

Beauty Features

Anastasia Beverly Hills Gets Top Spot for Earned Media Value in Cosmetics

Tribe Dynamics’ June 2017 report highlights the top-performing cosmetics brands and the revenue earned through digital media.

clock August 1, 2017Layla Ilchi

FabFitFun's first mobile product is an augmented reality app.


Digital Download: Augmented Reality Heads to Mainstream, Beauty’s Ahead

The use of augmented reality on e-commerce sites is fueling significant increases in conversion.

clock July 7, 2017Rachel Strugatz

Urban Decay's Naked Ultimate Basics palette.

Skin Care

Urban Decay CEO Said to Be Heading to Drunk Elephant

Tim Warner is reportedly the first of a series of executive hires for the buzzy skin-care brand.

clock April 18, 2017Rachel Strugatz

Urban Decay takes over The New Stand in Union Square to promote the new Basquiat Collection.

Fashion Scoops

Urban Decay, The New Stand ‘Pretail’ Basquiat Collection

The brand is doing an underground takeover at the Union Square subway station.

clock April 10, 2017Rachel Strugatz

Smaller beauty brands found themselves fair game for many of the industry’s big players over the past year.

Beauty Features

Year in Fashion: Beauty’s Buying Spree

Major movement in brand rosters — largely with the aim of appealing to Millennials — is happening at an unprecedented pace.

clock December 28, 2016Pete Born

Map of holiday wish list beauty brands.

Beauty Features

Influenster Releases the Most Popular Beauty Brands for Holiday 2016

Anastasia Beverly Hills is shaping up as a hit on Santa’s list.

clock December 21, 2016Faye Brookman

Urban Decay

Color Cosmetics

Urban Decay Marks 20 Years in Business, Resets Setting Sprays

The brand was integral in making makeup setting sprays such as its bestselling All Nighter significant sales drivers at stores.

clock December 12, 2016Rachel Brown

From palettes to provocative lip colors, Urban Decay’s slate of launches resonated.


The Best Beauty Brands of 2016

Urban Decay and Garnier score major points with brand building buzz and tapping hot trends like micellar cleansing water and superfoods.

clock December 9, 2016WWD Staff

Feelunique "Makeup Live" App


Feelunique Launches Makeup App

It allows users to try on and purchase the site’s most popular products virtually.

clock September 1, 2016Natalie Theodosi

CollegeFashionista Megan Sharp.

Beauty Features

College Students Reveal the Beauty Products They’ll Wear on Campus

Students strive for natural looks and a dewy glow.

clock August 22, 2016Faye Brookman

Urban Decay's Naked Ultimate Basics palette.

Color Cosmetics

Not a Boring Basic: Urban Decay Unleashes Naked Ultimate Basics

The matte eyeshadow collection is the latest addition to the L’Oreal-owned brand’s bestselling Naked franchise of palettes.

clock August 15, 2016Rachel Brown

Drunk Elephant's updated LaLa Retro packaged in an airless pump that comes out in September.

Beauty Features

Social Media Talks, Beauty Brands Listen

Consumers are turning to social media to voice concerns, and beauty brands are using this to inform business decisions, from packaging to formulas.

clock August 8, 2016Rachel Strugatz

Social media influencer Kristen Leanne uses Urban Decay's Vice Lipstick lens on Snapchat.

Marketing and Promotion

Early Reads on Snapchat Lenses Show Success for Urban Decay and Benefit

The advertising overlays encouraged sharing across social media networks, drove interest in products and potentially lifted sales.

clock June 28, 2016Rachel Brown

Products from Urban Decay's collaboration with Disney for the “Alice Through the Looking Glass” collection.

Marketing and Promotion

Urban Decay’s Wende Zomnir on Digital Relevance, Innovation

The edgy makeup brand’s chief creative director and founding partner spoke during a speaker series event in downtown Los Angeles, hosted by Cosmetic Executive Women.

clock June 15, 2016Kari Hamanaka

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Today's Must Read


Exclusive: Dior to Hold First U.S. Retrospective

clock 4hLeigh Nordstrom

Social Studies