Tribe Dynamics’ June 2017 report highlights the top-performing cosmetics brands and the revenue earned through digital media.
The use of augmented reality on e-commerce sites is fueling significant increases in conversion.
Tim Warner is reportedly the first of a series of executive hires for the buzzy skin-care brand.
The brand is doing an underground takeover at the Union Square subway station.
Anastasia Beverly Hills is shaping up as a hit on Santa’s list.
The brand was integral in making makeup setting sprays such as its bestselling All Nighter significant sales drivers at stores.
Students strive for natural looks and a dewy glow.
The matte eyeshadow collection is the latest addition to the L’Oreal-owned brand’s bestselling Naked franchise of palettes.
The advertising overlays encouraged sharing across social media networks, drove interest in products and potentially lifted sales.
The edgy makeup brand’s chief creative director and founding partner spoke during a speaker series event in downtown Los Angeles, hosted by Cosmetic Executive Women.