In Tribe Dynamics’ Cosmetics report for September, Rihanna’s makeup line recorded over $72 million in earned media value.
A trio of videos spotlights founders who found a home at L’Oréal.
Tribe Dynamics’ June 2017 report highlights the top-performing cosmetics brands and the revenue earned through digital media.
The use of augmented reality on e-commerce sites is fueling significant increases in conversion.
Tim Warner is reportedly the first of a series of executive hires for the buzzy skin-care brand.
The brand is doing an underground takeover at the Union Square subway station.
Anastasia Beverly Hills is shaping up as a hit on Santa’s list.
The brand was integral in making makeup setting sprays such as its bestselling All Nighter significant sales drivers at stores.
Students strive for natural looks and a dewy glow.
The matte eyeshadow collection is the latest addition to the L’Oreal-owned brand’s bestselling Naked franchise of palettes.