Urban Decay

AtmosphereVariety & WWD Stylemakers Presented by Anastasia Beverly Hills, Los Angeles, USA - 17 Nov 2016

Beauty Features

Tribe Dynamics Releases Earned Media Value Report for U.K., France

The U.K. and France January reports shows similarities in earned media value from brands in the U.S.

clock March 9, 2018Layla Ilchi

Gretchen Saegh-Fleming

Beauty Features

L’Oréal USA Appoints Gretchen Saegh-Fleming as Chief Marketing Officer

Saegh-Fleming has been promoted from svp of digital and marketing at L’Oréal’s luxe division.

clock February 27, 2018Layla Ilchi

The Beauty Inc. award winners.

Beauty Features

WWD Beauty Inc Honors Urban Decay’s Wende Zomnir With Impact Award

The 16th annual WWD Beauty Inc awards ceremony recognized other achievements across the beauty industry.

clock December 7, 2017Layla Ilchi

Jaclyn Hill


Digital Download: Celebrity or Influencer?

Eighty percent of the top 15 beauty brand collaborations for the first half of the year were co-ventures with influencers — not celebrities.

clock November 20, 2017Rachel Strugatz

Fenty Beauty's core collection.

Color Cosmetics

Fenty Beauty Earns Third Spot in Earned Media Value

In Tribe Dynamics’ Cosmetics report for September, Rihanna’s makeup line recorded over $72 million in earned media value.

clock October 24, 2017Layla Ilchi

Beauty Features

L’Oréal’s Female Entrepreneurs Turn Passion Into Business Reality

A trio of videos spotlights founders who found a home at L’Oréal.

clock October 24, 2017Faye Brookman

Hourglass Ambient Light collection.

Beauty Features

What to Watch: Beauty’s M&A Backload

Deals are projected to outpace those of last year.

clock August 25, 2017Allison Collins

Beauty Features

Anastasia Beverly Hills Gets Top Spot for Earned Media Value in Cosmetics

Tribe Dynamics’ June 2017 report highlights the top-performing cosmetics brands and the revenue earned through digital media.

clock August 1, 2017Layla Ilchi

FabFitFun's first mobile product is an augmented reality app.


Digital Download: Augmented Reality Heads to Mainstream, Beauty’s Ahead

The use of augmented reality on e-commerce sites is fueling significant increases in conversion.

clock July 7, 2017Rachel Strugatz

Urban Decay's Naked Ultimate Basics palette.

Skin Care

Urban Decay CEO Said to Be Heading to Drunk Elephant

Tim Warner is reportedly the first of a series of executive hires for the buzzy skin-care brand.

clock April 18, 2017Rachel Strugatz

Urban Decay takes over The New Stand in Union Square to promote the new Basquiat Collection.

Fashion Scoops

Urban Decay, The New Stand ‘Pretail’ Basquiat Collection

The brand is doing an underground takeover at the Union Square subway station.

clock April 10, 2017Rachel Strugatz

Smaller beauty brands found themselves fair game for many of the industry’s big players over the past year.

Beauty Features

Year in Fashion: Beauty’s Buying Spree

Major movement in brand rosters — largely with the aim of appealing to Millennials — is happening at an unprecedented pace.

clock December 28, 2016Pete Born

Map of holiday wish list beauty brands.

Beauty Features

Influenster Releases the Most Popular Beauty Brands for Holiday 2016

Anastasia Beverly Hills is shaping up as a hit on Santa’s list.

clock December 21, 2016Faye Brookman

Urban Decay

Color Cosmetics

Urban Decay Marks 20 Years in Business, Resets Setting Sprays

The brand was integral in making makeup setting sprays such as its bestselling All Nighter significant sales drivers at stores.

clock December 12, 2016Rachel Brown

From palettes to provocative lip colors, Urban Decay’s slate of launches resonated.


The Best Beauty Brands of 2016

Urban Decay and Garnier score major points with brand building buzz and tapping hot trends like micellar cleansing water and superfoods.

clock December 9, 2016WWD Staff

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