Companies such as Patagonia, Vans and Outdoor Voices have formed emotional bonds with their customers.
Carhartt Work in Progress has opened its first London flagship in the newly revitalized neighborhood near King’s Cross station.
Growth will come from e-commerce, expansion into new markets and their own range of clothing.
At 20 percent of spend, apparel is second behind food, which has a 22 percent share of wallet.
Steve Rendle said a $820 million acquisition of Dickies’ owner is part VF’s plan to grow on more stable ground.
The HSUS and HSI continue to appeal to other companies about supporting what it calls the humane economy.
The first quarter was rocky for retail across the industry, but Wall Street analysts see a relative calm taking shape.
The plan has total shareholder return targets of plus-13 percent to plus-15 percent based on organic growth, excluding any acquisitions down the road.
The ads, which will run on digital and social platforms throughout the month, were shot in London by RJ Shaughnessy.