The handbag company is looking to cut $30 million in costs.
The handbag and accessories brand is evolving into a lifestyle brand.
The handbag company struggled during the first quarter with weak sales online as well as in stores.
“Girl Starter” is aimed at empowering young female entrepreneurs between the ages of 18 and 24.
Both brands now count themselves among the retailers using GiftNow to get online gift shoppers away from gift cards.
WWD visited the Roosevelt Field Mall the weekend prior to Christmas, to observe what shoppers were wearing and buying.
Stocks are slightly higher as Vera Bradley, Land’s End report quarterly earnings and L brand’s gives August sales.
The new SoHo store is part of a comprehensive strategy to raise the brand profile.
Barbara Bradley Baekgaard’s thriving, half-billion-dollar enterprise is built on Middle American values and pragmatism.
Vera Bradley delivered an improvement in revenues and earnings for the first quarter.