Mass retailers are delivering trend-driven house brands that look anything but generic.
For Coty, Story is a learning lab that will live on in brick-and-mortar and online retail partners.
Sally Hansen plans more limited-edition collections inspired by social media to stir up nail color sales.
The GlowDown consists of a series of four challenges where participants craft unique makeup looks.
The business plans to speed up its product strategy.
Walgreens will pay a $325 million termination fee to Rite Aid because of the cancellation of the original transaction.
Beauty executives from Walgreens, Ulta Beauty and Cos Bar outline their retail strategies and the importance of e-commerce at a CEW Insider panel.
The business expects a better beauty offering to be in almost 3,000 U.S. doors by the end of this summer.