Fine jewelry and watches saw more sales last year than apparel and accessories.
A growing number of young, affluent consumers buy, resell and then trade up.
It was sold for a record-breaking amount in 2002 before resurfacing again 15 years later to smash auction records.
Breitling, one of the last remaining independent Swiss watchmakers, is to be snapped up by CVC Capital Partners.
The timepieces are created from the blue wood on original stadium seats.