The mall operator’s upgrading its customer service via its “Service With Style” program.
Movies shown will include “Rent” and “West Side Story.”
The retailer would be yet another feather in the mall’s cap as it rounds the bend on its $1 billion redevelopment.
The open-air, La Jolla shopping center is adding 251,000 square feet of retail and restaurant space along with a 15,000-square-foot events center.
The shopping center owner and developer plans to launch the initiative on Earth Day.
Sequoia, which is based in Menlo Park, Calif., has previously backed Airbnb, Alibaba, Apple, among other companies.
More contemporary brands and some new-to-market concepts are part of the latest round of retailers to be announced for the center’s multimillion dollar redo.
Chef-driven restaurants and food halls at the forefront of trend.
Targeting Gen Z and Millennials with bloggers.
The mall developer believes bigger is better.