The brand is expecting to open 60 stores worldwide by 2020.
The 7,535-square-foot unit houses the Extreme Weather Experience Room featuring an arctic environment with a temperature of -5 F and snow.
The Japanese firm will design a collection targeted to the outdoors that will feature highly technical fabrics.
A special sneaker and a blanket will be offered starting on Oct. 28.
D’Avanzo, who has already joined the Canadian company, is based in Milan.
Beginning Thursday, the traveling exhibition will arrive at the WP store in Milan and continue to global flagships in London, Berlin, Amsterdam, New York, and Tokyo.
Nickerson visited the company’s historical Woolen Mills in Pennsylvania.