Logan Paul

Fashion Scoops

Maverick Apparel Threatens Lawsuit Against Vlogger Logan Paul

The company sent a demand letter in hopes of distancing itself from Logan Paul’s apparel line, which shares a name with the juniors and kids’ wholesaler.

clock January 4, 2018Kari Hamanaka

On the heels of a major deal with MAC Cosmetics, Patrick Starrr is hosting this weekend's American Influencer Awards

Beauty Features

Influence Peddler: Patrick Starrr Shines Bright as MAC’s Key Artist Collaborator

Twelve items created by the beauty guru will debut next month online and in physical stores.

clock November 17, 2017Faye Brookman

shopthat social commerce


ShopThat Looks to Make Shopping Via ‘Like’ Button a Reality

ShopThat’s new model aims to turn Instagram and YouTube “likes” into a powerful e-commerce portal.

clock October 9, 2017Adriana Lee

The campaign for Craig Ferguson and Gant's shot "Couple Thinkers".

Marketing and Promotion

Gant Creating Television Show Hosted by Craig Ferguson

The series, “Couple Thinkers,” will air on YouTube starting on Oct. 9.

clock September 19, 2017Jean E. Palmieri

Jenn Im with items from her new Eggie line.


YouTube’s Clothes Encounters Founder Jenn Im Launches Eggie Fashion Brand

Nearly eight years after starting her YouTube channel “Clothes Encounters,” Jenn Im has a social following of 4.1 million across all digital channels.

clock August 22, 2017Rosemary Feitelberg

Erno Laszlo's Firmarine Lift Face Powder Mask.

Skin Care

K-beauty, YouTube Drive DIY Beauty Masking Craze

Skin-care brands are serving up masks to mix at home.

clock August 11, 2017Rachel Strugatz

Sara Lee and Jenn Im

Fashion Scoops

YouTube’s ClothesEncounters Jenn Im to Launch Fashion Label

The direct-to-consumer collection, set to make its debut Aug. 22, will include styles inspired by her own wardrobe staples and some statement pieces.

clock August 9, 2017Rosemary Feitelberg

Beauty Features

ModiFace: Personalization and Realism Are Key for Augmented Reality

The company’s augmented reality technology has increased engagement and sharing for its brand partners.

clock June 20, 2017Layla Ilchi

Google Arts & Culture's We Wear Culture project is all about fashion.

Fashion Features

Google Arts & Culture Debuts We Wear Culture Project to Focus on Fashion

Japanese folding, Indian textiles, the art of creating color and myriad other subjects have detailed explanations and imagery.

clock June 8, 2017Rosemary Feitelberg

Jaclyn Hill

Beauty Features

Influence Peddler: Jaclyn Hill Gears Up for Next Collab

With more than 4 million YouTube subscribers, Hill focuses the rest of her social media on tidbits of life, not necessarily makeup.

clock June 6, 2017Allison Collins

A guest having her makeup done.

Beauty Features

WiFi Required: Gen Z Seeks Social Media Input Before Purchasing

While the generation watches makeup tutorials on YouTube, they still go to stores seeking expert advice, according to HRC Retail Advisory.

clock May 30, 2017Allison Collins

James Corden speaks onstage at YouTube #Brandcast presented by Google at Javits Center North on May 4, 2017 in New York City. (Photo by Taylor Hill/FilmMagic for YouTube )


YouTube CEO Apologizes to Advertisers at NewFront

“I’m here to say that we can and we will do better.”

clock May 5, 2017Alexandra Steigrad

Mariale Marrero

Color Cosmetics

YouTuber Latest Social Media Star to Introduce Beauty Collection

Mariale Marrero has multiple English and Spanish-language social platforms commanding more than 10 million followers.

clock May 3, 2017Faye Brookman

AOA is one of the private labels being offered by Miss A.

Color Cosmetics

Online Value Site Sells Beauty for a Buck

Fast-growing beauty web site plans more brick-and-mortar locations, too.

clock May 1, 2017Faye Brookman

Zhang Xin, Co-founder and CEO, SOHO China on 'The Woman Who Built Beijing' at The 2017 Women In The World Summit in New York City; 4/6/2017


Execs Tackle Women’s Equality in Advertising, Tech and the C-Suite

Zhang Xin, Susan Wojcicki and others discuss equality at Women in the World New York Summit.

clock April 6, 2017Alexandra Steigrad

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Rick Owens Men's Fall 2018


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