Twelve items created by the beauty guru will debut next month online and in physical stores.
ShopThat’s new model aims to turn Instagram and YouTube “likes” into a powerful e-commerce portal.
The series, “Couple Thinkers,” will air on YouTube starting on Oct. 9.
Nearly eight years after starting her YouTube channel “Clothes Encounters,” Jenn Im has a social following of 4.1 million across all digital channels.
The direct-to-consumer collection, set to make its debut Aug. 22, will include styles inspired by her own wardrobe staples and some statement pieces.
The company’s augmented reality technology has increased engagement and sharing for its brand partners.
Japanese folding, Indian textiles, the art of creating color and myriad other subjects have detailed explanations and imagery.
With more than 4 million YouTube subscribers, Hill focuses the rest of her social media on tidbits of life, not necessarily makeup.
While the generation watches makeup tutorials on YouTube, they still go to stores seeking expert advice, according to HRC Retail Advisory.
Mariale Marrero has multiple English and Spanish-language social platforms commanding more than 10 million followers.
Zhang Xin, Susan Wojcicki and others discuss equality at Women in the World New York Summit.