The brand plans to grow in existing channels, with a focus on content and digital.
Andalou Naturals, Derma E, Kiss My Face and other natural beauty brands are said to be on the market.
McGrath’s Dark Star 006will be launched April 11 at noon.
The business has been backed by Tengram Capital since 2012.
Cloud 10 Hair Care guides customers through a survey to blend personalized shampoos and conditioners.
Olivia Palermo will be awarded Instagrammer of the Year at a finalists’ luncheon on April 7, hosted by Brooke Shields.
The business will launch skin-care line Planted in Beauty in April.
The brand has also upgraded core ingredient Hadasei-3 for deeper skin penetration.
The company also detailed plans for fragrance launches and rollouts through 2017 on its earnings call Tuesday.
George Cleary has left the company, and JuE Wong will leave as of March 31.
The juice is a blend of woody, citrus and spicy notes.
The company also said it has sold the Balmain fragrance license back to Balmain.
Their stories, chronicled in Lindy Woodhead’s book, will hit the New York stage April 6.