Coach for Men is slated for a fall launch.
Beauty executives from Walgreens, Ulta Beauty and Cos Bar outline their retail strategies and the importance of e-commerce at a CEW Insider panel.
The retailer plans to open 10 locations by the end of 2017.
The company has been backed by Tengram Capital Partners since 2013.
The fashion house saw its shares fall 1.6 percent after it named P&G’s Patrice Louvet as ceo.
The company operates as both a B2C and B2B operation, with plans to license its technology to other companies.
Big beauty players are said to be interested in licensing the technology, which was developed by the same MIT scientist that worked on hair-care brand Living Proof.
E.l.f. is projecting sales between $285 million and $295 million for the fiscal year.
After making a slew of acquisitions, Coty is betting design ties will play into its Luxury division sales.