The designer unveiled the projects, plus new Adidas sneakers, at his fall show in Yekaterinburg.
Tsum and DLT said measures could “double the turnover of our sites within three years.”
Heron Preston and Virgil Abloh of Off-White recently hosted an event at Moscow boutique KM20.
The Russian designer brought his fall collection in the coastal Russian city.
The Italian house conscripted theater company Sleep No More for a fantasy-fashion promenade.
A sharp drop in travel seems to be translating into pent-up demand as local retail scene picks up “step by step.”
Political tensions persist between the two countries following the downing of a Russian bomber aircraft near the Syrian border last November.