Elizabeth Doupnik

Luisa Via Roma


LuisaViaRoma Increases Web Site Conversions by 400%

The international retailer has deployed Emarsys AI marketing platforms for heightened personalization features.

clock 11hElizabeth Doupnik

mobile platforms, omnichannel

Marketing and Promotion

Report: Consumers Exhaustively Research, Plan Purchases

Shoppers are increasingly surveying options before selecting an item.

clock October 20, 2017Elizabeth Doupnik

Arielle Charnas of Something Navy wearing the Something Navy X Treasure & Bond line in an Instagram post.

Marketing and Promotion

Influencers Aim for Full-Time Status, Prefer Instagram to Snapchat

On the heels of #Hashoff’s latest report on the segment, the company’s president and cofounder Joel Wright discusses transitions in the field.

clock October 20, 2017Elizabeth Doupnik


Business Features

Industry Research Shows Retailers Still Need to Up Their Omnichannel Game

Recent surveys reveal consumer preferences for online and in-store, but retailers are struggling to deliver a true omnichannel experience.

clock October 19, 2017Arthur Zaczkiewicz

mobile platforms, omnichannel


Salesforce Commerce Cloud Adds Site Search Features

The new components aim to resolve slow search results and burdensome product recommendation disparities.

clock October 18, 2017Elizabeth Doupnik



Gap Widens Between Consumers, Retail Omnichannel Experiences

Shopper expectations of mobile features only continue to rise, but stores continue to lag in delivering cohesive, frictionless journeys.

clock October 18, 2017Elizabeth Doupnik

Affluent Chinese Millennials come to the U.S. to shop.


Verifone and Alipay Streamline Payments for Chinese Travelers

The partnership marks the next step in appealing to Chinese consumers.

clock October 17, 2017Elizabeth Doupnik

Use of Robots retail technology


SAP Unveils Machine-Learning Features to Improve Shopping Journeys

The company announced the features during its SAP Hybris Live summit.

clock October 17, 2017Elizabeth Doupnik

Holiday shopping in New York.

Marketing and Promotion

Contemplative Consumers Value Diversified Products, Experiential Retail

A recent report released by Colliers discusses the latest evolution of shopping behavior.

clock October 16, 2017Elizabeth Doupnik

color trends, color of 2018, trends


Benjamin Moore’s Color of 2018 Is ‘Total Confidence’

The paint, color and coatings company has selected “Caliente” — a vibrant red hue.

clock October 12, 2017Elizabeth Doupnik

finance, female executive


Female Founders Fund Brings Women-Run Businesses Into the Fold

The investment firm aims to deliver holistic services to companies in its portfolio.

clock October 12, 2017Elizabeth Doupnik

The Adidas and JD Sports fall 2017 EQT campaign featuring Stormzy and Hailey Baldwin

Marketing and Promotion

Winners Win: Adidas, Nike, Under Armour Lead Activewear Vertical

The athletic companies have diversified products and tapped hard-hitting influencers to secure gains in earned media value.

clock October 10, 2017Elizabeth Doupnik

online shopping


Holiday 2017 Forecast: Desktops Still Dominate Conversions

Adobe’s latest insights confirm that mobile purchases are rising — slowly.

clock October 9, 2017Elizabeth Doupnik

Shoppers at Aventura shopping mall in Miami.


Bricks-and-Mortars Refuse to Bow Down to Online-Only Competitors

A new study conducted by APT revealed the strategies retailers are planning to remain relevant in an increasingly digitized climate.

clock October 5, 2017Elizabeth Doupnik

Mobile Shopping


Oracle Cloud Updates Platform to Bring Big Data at Scale

The tech service-provider has announced new features that will expedite data-driven business results.

clock October 5, 2017Elizabeth Doupnik

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Drew Barrymore Dear Drew


Drew Barrymore Launches Lifestyle Brand on Amazon Fashion

clock 11hMarcy Medina

Social Studies