Elizabeth Doupnik

Shopping on a mobile device.

Marketing and Promotion

Consumers Disagree With Brands on Relevance of Marketing Strategies

Shoppers aren’t finding value in current advertising campaigns despite brand assurance.

clock April 27, 2017Elizabeth Doupnik

Walgreens added a beauty club as part of its loyalty program.

Marketing and Promotion

Consumers Embrace Mobile Loyalty Programs

Shoppers patron brands that extend premium systems on mobile platforms.

clock April 27, 2017Elizabeth Doupnik

Lectra, PLM, IoT

Technology

Cutting to the Future: Lectra’s CEO on Need for R&D, PLM Innovations

Daniel Harari discusses reviving the organization and how the company remains on the forefront of innovation in an increasingly saturated market.

clock April 26, 2017Elizabeth Doupnik

Growth of mobile technology is forcing retailers to change and transform.

Technology

Disrupting Distrust: How to Gain Consumer Confidence in the Digital Ecosystem

Shoppers are wary of security breaches, charging merchants to shift protocol to relieve concerns.

clock April 25, 2017Elizabeth Doupnik

Supply chain tactics.

Technology

SAP Debuts Software to Connect 3-D Printing, Manufacturers

The technology solution provider is aiming to bring scalable end-to-end answers for manufacturers and 3-D printing companies.

clock April 24, 2017Elizabeth Doupnik

Coach will be one of the first retailers to adopt Apple Pay for web.

Technology

Chinese Mobile Wallets Capture More Consumers Than U.S. Counterparts

The apps have capitalized on the hyper-adoptive Chinese consumer to build loyalty and immerse in daily lifestyle.

clock April 20, 2017Elizabeth Doupnik

Mobile Shopping

Financial

As Consumers Upgrade, Device Purchases Resulting in Higher Annual Spends

Gartner predicts that end-user spending will increase by two percent by year-end.

clock April 19, 2017Elizabeth Doupnik

mobile platforms, omnichannel

Marketing and Promotion

Web Site Traffic Declines Across Sectors While Consumers Also Switch to Mobile

With so many options to view, individuals are casting their digital nets wider; that’s resulted in lower visits overall.

clock April 19, 2017Elizabeth Doupnik

MasterCard's Masterpass

Financial

Mastercard Releases Masterpass Bot for Intuitive Consumer Experiences

The financial services company is expanding its consumer engagement efforts through the deployment of AI-informed bots.

clock April 18, 2017Elizabeth Doupnik

Technology, Artificial Intelligence, Facebook, chatbots

Technology

Rue 21 Partners With Mode.AI for Virtual Stylist Tool

The retailer will offer customers a personalized and interactive chat bot powered by the technology.

clock April 18, 2017Elizabeth Doupnik

Models on the catwalkChanel show, Runway, Autumn Winter 2017, Paris Fashion Week, France - 07 Mar 2017

Marketing and Promotion

Exclusive: Chanel, Louis Vuitton Top Leading Brands on Social Media

The ranking showcased a blend of luxury and ath-leisure as well as a smattering of fast-fashion firms.

clock April 18, 2017Elizabeth Doupnik

Mobile Shopping

Marketing and Promotion

U.S., China Consumers Lead Cross-Border Commerce

Shoppers are becoming globally minded, empowered by heightened availability of e-commerce platforms.

clock April 17, 2017Elizabeth Doupnik

shoppers

Retail

As Retailers Close Doors, Brands Step Up Direct-to-Consumer Efforts

Wholesalers that continue to overproduce stock will lose retail customers.

clock April 17, 2017Elizabeth Doupnik

College students are strongly influenced by YouTube beauty tutorials for cosmetic advice.

Marketing and Promotion

The Millennial-Effect Spreads to Luxury Consumers

The demand for immediate deliveries and personalized products has permeated expectations of shoppers of all ages.

clock April 14, 2017Elizabeth Doupnik

Growth of mobile technology is forcing retailers to change and transform.

Technology

Brand Loyalty: More Fleeting Than Ever

Adobe aims to reduce friction in consumer experiences with the launch of its Experience Cloud.

clock April 13, 2017Elizabeth Doupnik

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