Elizabeth Doupnik

Mastercard's Masterpass.

Financial

Mastercard Selects Hypr Corp. to Join Start Path Program

The initiative invests in companies that show promise in transforming modern commerce — at scale.

clock 18hElizabeth Doupnik

Wal-Mart will offer thousands of products for voice ordering via Google Home's Assistant.

Marketing and Promotion

Consumer Trust in AI-Powered, Voice-Enabled Assistants Grows

Shoppers are increasingly referring to the technology, cementing it as a rising touch point for possible engagement — and data collection.

clock December 8, 2017Elizabeth Doupnik

Mobile shopping

Technology

Visa Addresses Consumer Trust With Sensory Payment Features

Beginning in 2018, participants will receive confirmations via sound, animation, or vibrations when a transaction has been completed.

clock December 7, 2017Elizabeth Doupnik

mobile platforms, omnichannel

Technology

Fashion Institute of Technology, First Insight Partner for Data-Focused Course

Students will learn how to optimize predictive analytics to inform design and merchandising decisions.

clock December 6, 2017Elizabeth Doupnik

Amazon Echo

Technology

Amazon Web Services Unveils Alexa for Business

The tech behemoth is empowering professionals to optimize scheduling and improve efficiency.

clock December 5, 2017Elizabeth Doupnik

Westfield Shopping CentreWestfield shopping centre, Stratford, London - 30 Jun 2012

Retail

2018 Retail Predictions: AI, Experiences, Pricing Transparency to Increase

Edited has released its latest forecast for the coming year in retail.

clock December 4, 2017Elizabeth Doupnik

millennials think tank

Marketing and Promotion

Strategy Overhauls Might Be Unnecessary to Attract Millennials

Millennials are proving to be predictable, which is good news for brands targeting the demographic.

clock November 30, 2017Elizabeth Doupnik

Snapchat partners with NBC News

Technology

Snapchat Combats Fake News, Splits Social With Media for New Interface

The popular social platform will separate friend and publisher streams.

clock November 29, 2017Elizabeth Doupnik

Various products from Christian Lacroix.

Retail

Christian Lacroix Launches Direct-to-Consumer Online Platform

The fashion house has announced its partnership with Mirakl to improve online sales.

clock November 28, 2017Elizabeth Doupnik

More online shopping is done over holiday than at any other time of the year.

Retail

Thanksgiving E-commerce Activity Outpaces Black Friday

Consumers chucked the turkey for online shopping, Monetate reports.

clock November 27, 2017Elizabeth Doupnik

shopping, e-commerce, consumer behavior

Marketing and Promotion

Salesforce Data: Thanksgiving Online Shopping Revenue Up 29 Percent

Consumers benefited from AI-powered product suggestions and elevated mobile shopping features.

clock November 24, 2017Elizabeth Doupnik

MODEL RELEASED Young woman with long brown hair, wearing a Panama hat, in a shopping centre, using a mobile phone.VARIOUS

Marketing and Promotion

To Attract Gen Z-ers, Highlight Celebrity Influencers

Nielsen’s latest research confirms that Generation Z is swayed by social engagement.

clock November 24, 2017Elizabeth Doupnik

USA, Massachusetts, Back Bay District, View of Boston City.VARIOUS

Technology

PTC Unveils AR ‘Reality Lab’ Initiative

The test center aims to improve people’s interactions with their physical environments.

clock November 22, 2017Elizabeth Doupnik

Facebook Marketplace

Marketing and Promotion

The Social Media Channels That Deliver the Highest E-commerce Conversions

Consumer engagement is one thing, ROI is another.

clock November 21, 2017Elizabeth Doupnik

Black Friday shoppers in New York City.

Retail

Holiday Shopping Driven Less by Marketing, More by Tradition

Recent statistics released by NRF detail the primary factors motivating consumers this holiday season.

clock November 21, 2017Elizabeth Doupnik

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Essentialist

Today's Must Read

Looks from Balmain's pre-fall 2018 men's collection.

Fashion

Balmain Features $40,000 Baseball Jacket in Debut Men’s Pre-Collection

clock 4hKatya Foreman

Social Studies