Elizabeth Doupnik

mobile platforms, omnichannel


Crash Diet Pricing: The E-commerce Path to Success

Frequently discounted and mobile-friendly shopping alternatives are boosting online shopping sales to the detriment of their physical store locations.

clock 7hElizabeth Doupnik

Copyright 2016 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.Mandatory Credit: Photo by Alan Diaz/AP/REX/Shutterstock (7524038e)Shoppers walk by a Neiman Marcus department store on Black Friday in Miami, . Stores open their doors Friday for what is still one of the busiest days of the year, even as the start of the holiday season edges ever earlierHoliday Shopping Black Friday, Miami, USA - 25 Nov 2016


The Culprit Behind Unsatisfied Consumers: Lagging Retail Professionals

A new JDA Software survey shed light on just how behind retail professionals, which is resulting in slipping margins, sub-par shopping experiences and fleeting consumer loyalty.

clock June 23, 2017Elizabeth Doupnik

echo look amazon

Marketing and Promotion

Is Amazon the New Google?

Consumer searches are beginning — and ending — on the e-commerce behemoth.

clock June 22, 2017Elizabeth Doupnik

Chico's Coconut Point storefront.


Chico’s Taps First Insight for Predictive Analytics Tools

The fashion company will deploy its social engagement and marketing software.

clock June 22, 2017Elizabeth Doupnik

Samsung, voice-activation, smartphone, millennials, generation x


Slide Over, Siri, Samsung Mobile Debuts Voice-Control Updates

Select Samsung Galaxy S8 and 8 Plus owners will have access to the app’s voice-control features.

clock June 21, 2017Elizabeth Doupnik

Shoppers at Aventura shopping mall in Miami.


The Draw of Brick-and-Mortar in a Digitized Retail Landscape

Consumers might be purchasing more on mobile, but there’s still a place for in-store shopping, according to a new, global survey.

clock June 21, 2017Elizabeth Doupnik

influencer marketing, instagram, social media, millennials

Marketing and Promotion

The Science Behind Influencer Marketing

Backed by extensive data and enhanced with new technology, influencer marketing has become a well-oiled marketing machine.

clock June 20, 2017Elizabeth Doupnik

Hannah Bronfman, adidas, emv, social media, instagram

Marketing and Promotion

Fast Fashion, Ath-leisure Lead in Monthly Earned Media Value

Though Zara and Revolve still lead the stats, Farfetch and Yeezy are climbing the ranks.

clock June 20, 2017Elizabeth Doupnik

Name: Julia Kuczyńska

Number of Instagram Followers: 924K

Number of YouTube Subscribers: 65,626

EMV 2016: $64,785,415

Marketing and Promotion

Influencer Database HYPR Adds New Features to Platform

Users will now be able to access audience demographic information and profiles on its extensive influencer database.

clock June 16, 2017Elizabeth Doupnik

Google Cardboard is a virtual reality headset that works with a smartphone.

Marketing and Promotion

Consumer Virtual Reality Awareness Rises

Consumers are becoming more familiar with the technology, signaling to retailers to ready themselves for future integration.

clock June 15, 2017Elizabeth Doupnik

consumer behavior, trend forecasting, color palettes

Marketing and Promotion

PPG Predicts Unexpected Tone for 2018 Color of the Year

An updated tone of black makes a return for next year — investigated and cultivated in line with consumer mind-sets and evolving aesthetic themes.

clock June 14, 2017Elizabeth Doupnik

echo look amazon

Marketing and Promotion

Is Product Content Costing Your Brand?

A new survey confirmed that item descriptions and peer reviews rank highest among factors influencing consumers’ purchases.

clock June 13, 2017Elizabeth Doupnik

The natural beauty retail expands to Los Angeles.


Beacon Technology Informs Updated Beauty Retail Strategies

In a tumultuous retail climate, beacons are offering insight into consumer foot traffic within physical locations.

clock June 12, 2017Elizabeth Doupnik

Changes in consumer shopping behavior is impacting the retail market.

Marketing and Promotion

Salesforce Shopping Index Marks Shift in Digital Commerce

The first-quarter index proves that customized content that’s integrated throughout the entire customer journey is essential for success.

clock June 8, 2017Elizabeth Doupnik

Instagram, social media, brand identity, asos

Marketing and Promotion

Retailers Struggle to Maintain Earned Media Value

Tribe Dynamics’ March EMV report displayed that top retailers are facing challenges to maintain consumer loyalty.

clock June 7, 2017Elizabeth Doupnik

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Today's Must Read

Decléor's new OrExcellence anti-aging line.


L’Oréal Benches Decléor Brand in the U.S.

clock 21hRachel Strugatz

Social Studies