U.S. CPG companies have expanded the cult French skin-care staple to the hair and body categories.
Bröö is rolling out to CVS and launching Bröö Moods aromatherapy lotions in 3,000 Walmart doors.
The portfolio contains 75 personalization and customization patents designed for the beauty space.
The direct-sell brand is branching out from solely skin care.
An advertising agency creative director is selling jade rollers, gua sha stones and essential-oil-based skin-care.
The brand’s ambassadresses — including Julia Roberts, Kate Winslet, Penélope Cruz, Lupita Nyong’o, Lily Collins, Isabella Rossellini and Taylor Hill — are spreading the word.
The beauty device market is down, but this simple skin-care tool is blowing up on Instagram.
Caglia’s celebrity clients include Helena Christensen and Minnie Driver.
Thanks to its nontraditional methods of marketing and manufacturing, Deciem is one of the most popular brands in beauty.
“I ain’t even trying to be tacky — there’s not anything like it, it’s a whole new vibe.”
Ferretti will make his first appearance at the Wella Connection Show on Sunday in Turin, Italy.
The spa-inspired skin-care line has lived several lives. Under latest owner L Catterton, it is being relaunched as a low-priced, trend-driven brand.