Ellen Thomas

Le Métier de Beauté Complexion Perfection Set

Beauty Features

Le Métier de Beauté Forecasts Growth With QVC Launch

Industry sources estimate the brand will pull in an additional $10 million in annual sales.

clock June 27, 2017Ellen Thomas

Milk Makeup

Beauty Features

Beauty Brands Turn Out for Pride

The activist event has drawn brands and consumer support.

clock June 22, 2017Ellen Thomas

Native's limited-edition summer scents

Beauty Features

Native Deodorant’s Ali Challenges Perceptions

Millennials can have their rosé and smell like it too — the brunch-themed deodorant goes on sale June 22.

clock June 22, 2017Ellen Thomas

Battington Lashes app

Beauty Features

Battington Lashes Unveils AR-Powered App for Trying On Fake Eyelashes

Users can test and buy lashes via the app.

clock June 20, 2017Ellen Thomas

Skin Care

How Skinfix Got Derms, Millennials on Board

Amy Gordinier-Regan’s natural skin-care brand targets skin irritations gets a seal of approval from two tough crowds.

clock June 20, 2017Ellen Thomas

Beauty Features

QVC’s Mike George Says the Future Is Authentic Storytelling

The brand’s chief executive officer stressed building trust with consumers.

clock June 20, 2017Ellen Thomas

Beauty Features

Unilever’s Vasiliki Petrou Talks Human Touch in Digital World

The executive vice president of prestige called on brands to “deliver a personal, emotional connection to beauty.”

clock June 20, 2017Ellen Thomas

Beauty Features

Seed Beauty Founders Say Zero Spend on Marketing Is Best

The creators of ColourPop and Kylie Cosmetics say young consumers tune out traditional marketing.

clock June 20, 2017Ellen Thomas

St. Ives Mixing Bar Ingredient Wall High Res

Skin Care

St. Ives Targets Millennials With SoHo Pop-up

Custom-blended facial scrubs and body lotions are on tap.

clock June 16, 2017Ellen Thomas

Alex Keith

Beauty Features

Alex Keith Succeeds Patrice Louvet at P&G Beauty

Keith will serve as president of the company’s global hair-care business and will lead the overall beauty business.

clock June 14, 2017Ellen Thomas

Jerry Vittoria and Elizabeth Musmanno

Beauty Features

Fragrance Foundation Plots Consumer Involvement

Firmenich’s Jerry Vittoria talks social media, home fragrance and scent beads, as well as the category’s need for more innovation.

clock June 14, 2017Allison Collins and Ellen Thomas

Smith & Cult Book of Sun

Color Cosmetics

Hard Candy Cofounders to Launch Smith & Cult Face Category

A highlighter and blush-bronzer duo are launching next month.

clock June 9, 2017Ellen Thomas

ChangeSuncare bag

Skin Care

Cynthia Rowley and Coola Team Up on Change Sun Care Kit

The proceeds from the Change Sun Care kit will benefit the World Ocean Conservancy.

clock June 8, 2017Ellen Thomas


Beauty Features

EXCLUSIVE: Gigi Hadid’s Go-To Makeup Artist Lands Maybelline Deal

The brand signed Erin Parsons as global makeup artist.

clock June 8, 2017Ellen Thomas

Clairol Color Crave

Beauty Features

Clairol Color Crave Targets Gen Z

The brand is homing in on the mermaid and unicorn hair trends with its January 2018 launch.

clock June 7, 2017Ellen Thomas

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Today's Must Read

Backstage at Off-White RTW Spring 2017


Off-White Rejects Paige’s ‘Just Kidding’ Approach in Trademark Fight

clock 13hKali Hays

Social Studies