As they draw an increasing number of Chinese visitors, exhibitors are raising the level of craftsmanship and design.
Organizers expressed confidence in the potential of the new fair to tap market synergies.
The Sustainability Apparel Coalition includes Wal-Mart, Patagonia, Nike, Adidas, Puma and Nordstrom.
At the MIDO fair in Milan, round, cat-eye, Wayfarer, half-rimmed and aviator shapes proliferated.
The Gucci license expires at the end of December, two years earlier than originally planned.
More than 20 designers from 10 countries – from Italy to Sweden – will show at the third edition of HAFW, which takes place Oct. 6-10.
A global array of buyers found styles mixing cultures and traditions at the four-day fair.
The two executives warned that a new order in the fashion system is bound to emerge within the next few years.