Organizers expressed confidence in the potential of the new fair to tap market synergies.
The Sustainability Apparel Coalition includes Wal-Mart, Patagonia, Nike, Adidas, Puma and Nordstrom.
At the MIDO fair in Milan, round, cat-eye, Wayfarer, half-rimmed and aviator shapes proliferated.
The Gucci license expires at the end of December, two years earlier than originally planned.
More than 20 designers from 10 countries – from Italy to Sweden – will show at the third edition of HAFW, which takes place Oct. 6-10.
A global array of buyers found styles mixing cultures and traditions at the four-day fair.
The two executives warned that a new order in the fashion system is bound to emerge within the next few years.
The Milanese conference highlighted the efforts of leading companies such as Eurojersey stretch fabrics, Herno outerwear, Canepa precious fabrics, Albini cotton and Candiani denim.
Gucci’s license is coming to a close in December, two years earlier than originally foreseen, as Kering prepares to internalize control over all of its eyewear.