Macy’s plans to roll out YouCam magic mirrors to additional doors.
The brand will enter the chain’s e-commerce platform in May and then head into 25 doors in June.
All eyes are on what Walgreens Boots Alliance has in store for its Boots Retail USA portfolio.
The subscription-based shaving brand’s launch at Target marks the retailer’s first step in a more aggressive strategy to ramp up its personal care options for men.
While financial sources think the deal bodes well for both businesses, retailers are not so sure.
The deal follows the brand’s acquisition of skin-care business NeoStrata last week.
The retailer has collaborated with more than 150 designers across a variety of categories over the last 17 years, but has never before partnered with a beauty brand on a limited-edition collection.