Faye Brookman

Wal-Mart is increasing its focus on beauty trends.

Beauty Features

Mass Market Retailers Shift Strategies

As consumers shift online and toward cutting-edge beauty trends, mass retailers are switching it up to meet demand.

clock October 27, 2017Faye Brookman

Vera Wang Princess of Hearts.

Mergers and Acquisitions

Beyoncé, Vera Wang, Jovan Fragrances Said to Be on Coty Divestment Agenda

The company plans to divest 6-8 percent of its business following a deal for P&G beauty brands.

clock September 25, 2017Allison Collins

The Beauty Bar at the NYX store in Union Square.

Beauty Features

What to Watch Beauty: Brick-and-Mortar Retailers Step Up Their Game

Specialty to monobrand retailers are upping their store counts.

clock August 25, 2017Faye Brookman

Wal-Mart Beauty

Beauty Features

Wal-Mart Ups Beauty Game, Doubles Down on Trends and Innovation

The megaretailer is unleashing a slew of newness that places it in better competition with beauty specialty stores.

clock August 10, 2017Ellen Thomas and Faye Brookman

Brooke_Burnett_Shoot_1-0073

Beauty Features

Influence Peddler: Brooke Burnett

Thanks to her willingness to share all aspects of her life — good and bad — microinfluencer Brooke Burnett, aka One Small Blonde, has amassed one of the most engaged audiences online.

clock July 5, 2017Faye Brookman

The magic mirror at Macy's.

Beauty Features

Alternative Shopping: Magic Mirrors for Macy’s Beauty Floor

Macy’s plans to roll out YouCam magic mirrors to additional doors.

clock June 7, 2017David Moin and Faye Brookman

Rendering of a MAC Cosmetics gondola for Ulta Beauty stores.

Color Cosmetics

MAC Cosmetics to Enter Ulta Beauty in Bid for New Audience

The brand will enter the chain’s e-commerce platform in May and then head into 25 doors in June.

clock March 9, 2017Pete Born

Mass Attack Drugstore Cosmetics

Skin Care

Millennials Turn to Drug Stores for Skin Care

The drugstore is now the cool place to shop for skin care.

clock February 3, 2017Ellen Thomas

Sally Hansen Color Therapy

Beauty Features

Coty to Launch Sally Hansen Color Therapy

Shipping to mass doors in November, the argan-oil-infused color polish line is the brand’s biggest launch since Miracle Gel, and is estimated to earn $80 million to $90 million within the first 18 months on shelves.

clock October 25, 2016Faye Brookman and Ellen Thomas

From left: Liz Earle Cleanse & Polish Hot Cloth Cleanse; Botanics Facial Oil; No7 Stay Perfect Foundation; Pillow Plump Lip Gloss; Soap & Glory the Righteous Butter; Sleek Cream Contour Kit.

Retail

Walgreens Boots Alliance Unrolls Its Beauty Growth Plan

All eyes are on what Walgreens Boots Alliance has in store for its Boots Retail USA portfolio.

clock October 5, 2016Faye Brookman

Bath & Body Works has steadily siphoned fragrance business.

Fragrance

Mass Market Fragrance’s Great Disappearing Act

Can the mass market fragrance business be saved from extinction?

clock September 30, 2016Faye Brookman

E.l.f. Cosmetics makes cosmetics, skin-care and beauty tools priced between $1 and $30.

Financial

E.l.f. Cosmetics Files for IPO, Plans Expansion

In multiunit doors, E.l.f. is churning out double-digit sales gains in almost all of its categories, according to IRI.

clock August 26, 2016Allison Collins

Harry's Limited-Edition Starter Kit at Target.

Marketing and Promotion

Target Focuses on Men’s Personal Care With Harry’s Launch

The subscription-based shaving brand’s launch at Target marks the retailer’s first step in a more aggressive strategy to ramp up its personal care options for men.

clock August 12, 2016Ellen Thomas and Faye Brookman

Meri Baregamian

Skin Care

Meri Baregamian Takes the Helm at Bliss

A veteran of Walgreens Boots Alliance replaces Mike Indursky.

clock July 8, 2016Faye Brookman

Axiology lipstick shades.

Products

Vegan Cosmetics Brands Ride Organic Wave

Axiology and Vert capitalize on resurgence of natural products.

clock July 6, 2016Allison Collins and Faye Brookman

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Fashion

Fashion World Mourns Death of Azzedine Alaïa

clock 4hWWD Staff

Social Studies