Faye Brookman

Ada Lien and Sophie Lilley

Beauty Features

CEW Top Talent Awards 2018: Rising Brand Marketers Drive Change at Big Beauty Companies

Unilever’s Molly Landman, La Mer’s Ada Lien and Urban Decay’s Sophie Lilley are working to maintain brands with indie mind-sets within their corporate organizations.

clock April 11, 2018Faye Brookman

Moonlit Skincare

Beauty Features

The Night Shift: Nighttime Skin Care Expands Beyond Antiaging

As consumers embrace a multifaceted approach to wellness and beauty, sales of sleep-oriented products are soaring.

clock January 9, 2018Faye Brookman

Cover Girl Mascara

Beauty Features

What to Watch: Mass Makeup Gets a Makeover

Legacy brands like Cover Girl and Almay are reinventing themselves in the face of heightened competition from online brands and slowing foot traffic in department stores.

clock January 5, 2018Ellen Thomas and Faye Brookman

New Physicians Formula items for 2018.

Beauty Features

Physicians Formula Expands Products, Changes Packaging

The Markwins-owned brand is embarking on a total revamp for 2018.

clock December 6, 2017Ellen Thomas and Faye Brookman

Nest Fragrances Black Tulip

Mergers and Acquisitions

Beauty Deals Keep Coming

Eurazeo Brands is making its first investment with a majority stake in Nest Fragrances; Beauty Partners has acquired Coastal Salt & Soul.

clock December 1, 2017Allison Collins and Faye Brookman

Retail shopping

Retail

Holiday Weekend Update: Retail Momentum Cuts Across Channels

Strong online sales, decent store traffic, extended Black Friday deals and consumer confidence sparked retailing last week.

clock November 27, 2017David Moin

Wal-Mart is increasing its focus on beauty trends.

Beauty Features

Mass Market Retailers Shift Strategies

As consumers shift online and toward cutting-edge beauty trends, mass retailers are switching it up to meet demand.

clock October 27, 2017Faye Brookman

Vera Wang Princess of Hearts.

Mergers and Acquisitions

Beyoncé, Vera Wang, Jovan Fragrances Said to Be on Coty Divestment Agenda

The company plans to divest 6-8 percent of its business following a deal for P&G beauty brands.

clock September 25, 2017Allison Collins

The Beauty Bar at the NYX store in Union Square.

Beauty Features

What to Watch Beauty: Brick-and-Mortar Retailers Step Up Their Game

Specialty to monobrand retailers are upping their store counts.

clock August 25, 2017Faye Brookman

Wal-Mart Beauty

Beauty Features

Wal-Mart Ups Beauty Game, Doubles Down on Trends and Innovation

The megaretailer is unleashing a slew of newness that places it in better competition with beauty specialty stores.

clock August 10, 2017Ellen Thomas and Faye Brookman

Brooke_Burnett_Shoot_1-0073

Beauty Features

Influence Peddler: Brooke Burnett

Thanks to her willingness to share all aspects of her life — good and bad — microinfluencer Brooke Burnett, aka One Small Blonde, has amassed one of the most engaged audiences online.

clock July 5, 2017Faye Brookman

The magic mirror at Macy's.

Beauty Features

Alternative Shopping: Magic Mirrors for Macy’s Beauty Floor

Macy’s plans to roll out YouCam magic mirrors to additional doors.

clock June 7, 2017David Moin and Faye Brookman

Rendering of a MAC Cosmetics gondola for Ulta Beauty stores.

Color Cosmetics

MAC Cosmetics to Enter Ulta Beauty in Bid for New Audience

The brand will enter the chain’s e-commerce platform in May and then head into 25 doors in June.

clock March 9, 2017Pete Born

Mass Attack Drugstore Cosmetics

Skin Care

Millennials Turn to Drug Stores for Skin Care

The drugstore is now the cool place to shop for skin care.

clock February 3, 2017Ellen Thomas

Sally Hansen Color Therapy

Beauty Features

Coty to Launch Sally Hansen Color Therapy

Shipping to mass doors in November, the argan-oil-infused color polish line is the brand’s biggest launch since Miracle Gel, and is estimated to earn $80 million to $90 million within the first 18 months on shelves.

clock October 25, 2016Faye Brookman and Ellen Thomas

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