The ECRM session was the setting for a lively panel on what’s sparking beauty sales in the mass and specialty markets.
Anthropologie and Urban Outfitters are adding appliances from NuMe.
Tori Spelling is hosting a reality beauty show that allows audience interaction with augmented reality and tie-ins with industry brands.
When Brittany Brown couldn’t find a trade show highlighting brands from and for women of color, she created her own.
Wunder2 is offering virtual try-ons for its color cosmetics to help consumers find the right shade.
In addition to an opportunity to link investors with brands, CPNA will feature myriad educational sessions including a panel on pop-ups with industry innovators.
One of the hand-picked brands in Clean at Sephora, The 7 Virtues’ benefits stretch way beyond better-for-you ingredients.
Banila Co. is one of the top-selling brands in South Korea. The company is zeroing in on the U.S. market for growth of skin care with plans to add cosmetics.
MyChelle Dermaceuticals checks the box on a growing list of shopper demands with its formulas that are cruelty-free, 100 percent vegetarian and 88 percent vegan.
Consumers want to align with brands that share their values — and sustainability is gaining as a priority.
Bretman Rock is among a cadre of rising male content providers who like to wear and post about makeup.
Wheesearch Beauty includes about 2,000 mass and prestige products from MAC to Maybelline.
Essie is celebrating the second National Nail Polish Day with a sweepstakes for a winner to create a bespoke nail color.