Faye Brookman

Kristin Ess

Hair

Influence Peddler: When Target Called, Kristin Ess Answered

Kristin Ess was tapped by Target as its first influencer to create a brand. The line is so successful it was recently expanded.

clock 8hFaye Brookman

Billboards will be used to introduce Beauty in Real Life.

Beauty Features

CVS Keeps It Real and Unveils Biggest Beauty Campaign Ever

The Beauty in Real Life campaign demonstrates the chain’s first images featuring the CVS Beauty Mark.

clock 19hFaye Brookman

Skylar candles

Fragrance

Skylar Body Adds Candles to Its Direct-to-Consumer Model

The introduction of candles will provide another avenue to sample consumers for Skylar’s fragrances.

clock April 17, 2018Faye Brookman

The new lines debuting at Target.

Color Cosmetics

Target Offers a Hue for Every Beauty Shopper

Target was a pioneer in multicultural hair care, now the powerhouse is going full force in cosmetics.

clock April 17, 2018Faye Brookman

Content from the Cosmedix crowd.

Skin Care

Cosmedix Combines Influencers and Enthusiasts in Brand-Building Campaign

The latest campaign from Cosmedix delivered a 527 percent return on investment from purchases made as a result of an activation merging influencers with brand loyalists.

clock April 13, 2018Faye Brookman

Jane Seymour talks crepey skin.

Skin Care

Jane Seymour’s Secrets to Silky Skin

Versatile actress Jane Seymour shares beauty tips and why a wig might be the best natural face lift.

clock April 13, 2018Faye Brookman

Judy Travis and her collaboration with Walgreens.

Beauty Features

Mass-Market Chains Seek Influencers to Shake Up Beauty Sales

Influencer collaborations have been big hits for brands. Can the magic translate to partnerships with major drug and discount store retailers?

clock April 12, 2018Faye Brookman

Scentbird lip glosses.

Beauty Features

Scentbird Expands Its Namesake Brands to Lip Balm

Scentbird is adding new categories and inking brand deals.

clock April 11, 2018Faye Brookman

- Los Angeles, CA - 03/29/2018 Camila Mendes for John Frieda-PICTURED: Camila Mendes-PHOTO by: Michael Simon/startraksphoto.com-MS444405Editorial - Rights Managed Image - Please contact www.startraksphoto.com for licensing fee Startraks PhotoStartraks PhotoNew York, NY For licensing please call 212-414-9464 or email sales@startraksphoto.comImage may not be published in any way that is or might be deemed defamatory, libelous, pornographic, or obscene. Please consult our sales department for any clarification or question you may haveStartraks Photo reserves the right to pursue unauthorized users of this image. If you violate our intellectual property you may be liable for actual damages, loss of income, and profits you derive from the use of this image, and where appropriate, the cost of collection and/or statutory damages.

Hair

Riverdale Actress Camila Mendes Does the Talking for John Frieda

The cult favorite John Frieda brand is getting introduced to the next generation of users through partnerships with young and rising stars.

clock April 11, 2018Faye Brookman

Ideal Image's new look.

Skin Care

Ideal Image Reveals Its New Look

Ideal Image is eyeing a total of at least 140 doors by the end of the year.

clock April 6, 2018Faye Brookman

Adsorb features egg yolks from Ostrich eggs.

Skin Care

The Latest Skin-Care Ingredient to Crack the Aging Code: Ostrich Egg Yolks

Adsorb is now being distributed in North America by BioBoutique Beauty Lab.

clock April 3, 2018Faye Brookman

Casey Holmes wearing the Georgia shade she created for Palladio.

Color Cosmetics

Palladio Turns to Influencer for Limited-Edition Launch

Influencers, especially those in the midtier, are finding opportunities with up-and-coming brands, with Casey Holmes as the latest example with a limited-edition lip collection for Palladio.

clock April 2, 2018Faye Brookman

Beautycon is expanding in New York with more space and new features.

Beauty Features

Beautycon Festival NYC Moves Into Manhattan

In addition to expanding into The Jacob K. Javits Convention Center, this year’s festival has special areas for South Korean beauty and wellness brands.

clock April 2, 2018Faye Brookman

Beca Alexander.

Beauty Features

Influence Peddler: Beca Alexander – There From the Beginning

Socialyte was founded to match content providers and brands. Its founder suggests beauty companies might want to look beyond bloggers to stand out from the competition.

clock April 2, 2018Faye Brookman

Influenster released its recent research into skin care.

Skin Care

Influenster Reveals Most Popular Skin-care Trends

Indie brand face-care reviews rose more than 600 percent in 2017 with masks leading the sales spike.

clock March 28, 2018Faye Brookman

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Essentialist

Today's Must Read

Beauty

EXCLUSIVE: Karlie Kloss' Estée Lauder Deal Goes Deep

clock 4hEllen Thomas

Social Studies