Kristin Ess was tapped by Target as its first influencer to create a brand. The line is so successful it was recently expanded.
The Beauty in Real Life campaign demonstrates the chain’s first images featuring the CVS Beauty Mark.
The introduction of candles will provide another avenue to sample consumers for Skylar’s fragrances.
The latest campaign from Cosmedix delivered a 527 percent return on investment from purchases made as a result of an activation merging influencers with brand loyalists.
Influencer collaborations have been big hits for brands. Can the magic translate to partnerships with major drug and discount store retailers?
The cult favorite John Frieda brand is getting introduced to the next generation of users through partnerships with young and rising stars.
Adsorb is now being distributed in North America by BioBoutique Beauty Lab.
Influencers, especially those in the midtier, are finding opportunities with up-and-coming brands, with Casey Holmes as the latest example with a limited-edition lip collection for Palladio.
Socialyte was founded to match content providers and brands. Its founder suggests beauty companies might want to look beyond bloggers to stand out from the competition.