The designer Maiko Kurogouchi showed a more complete collection than what she presented in Paris, with about twice as many looks.
The designer, a South Korean former professional soccer player, staged his first show in Tokyo.
Aiming to become the “most trusted” beauty company, it will invest in marketing, digitization and a restructured supply system.
Each will be available until it is sold out and responds to different trends in the market.
The two companies look to expand their consumer reach in Japan and the U.S.
Insights and feedback from target customers will directly influence the products the company develops.
The deal follows Shiseido’s acquisitions of MatchCo and Giaran.