The mobile truck will make stops at Third Avenue, between 59th and 60th Streets, (Aug. 6), Herald Square (Aug. 7-8), Union Square (Aug. 9) and the Flatiron District (Aug. 10th).
The company is in the fifth year of the program that benefits the United Nations World Food Programme, and so far has delivered over 15 million meals to children in need.
Shot by Willy Vanderperre, the campaign features a cast of 22 models.
The catwalk will be a showcase for the brand’s third annual Model Search competition.
Some 89 percent of retailers will increase their marketing spend on mobile for b-t-s.
Eighty one percent of students plan to buy from retailers that offer free shipping.
The two U.S. winners will go up against the winners from five other regions.
The exhibit features 111 influential garments and accessories that are paragons of design.
The USA regional final took place at the NeueHouse Madison Square in New York.