Emerging from a period of retrenchment, SIHH exhibitors are battling for the discerning, post-crisis consumer.
It recommends sales should last for four weeks rather than the current six.
The French retailer said it is “back on track” as it invests in expanding remaining brands.
As they seek to cater more to the booming Chinese market, luxury brands are rushing to adopt more digitally driven strategies.
The monthly performance was driven by a surge in demand from China, where exports grew at their fastest pace in more than two years.
The French department store is shoring up its own internet offer and seeking growth by expanding abroad.
Along with rhinestone skulls, the brand’s namesake brought Murano chandeliers and tales of armed robbery to the tony Avenue George V.