This will be the second collection by new brand director Daniel Hettmann and designer Angelo Van Mol.
Stephen Jones, Sandra Choi, Molly Goddard, Jasmine Guinness and Gareth Pugh were among the guests.
The brand focuses on direct-to-consumer sales and has launched the new range on its e-commerce platform.
The focus is on the designer’s work from the Fifties and Sixties, which the museum believes was his most creative period.
The event will take place on June 16 at London’s Claridge’s Hotel.
The new role reflects the company’s new multiplatform approach.
Guests included Emilia Wickstead, Natasha Zinko, Courtney Love and Alice Temperley.
The tea will be served at the Georgian restaurant on the department store’s fourth floor.
Brands say the app offers a less crowded space than Instagram or Facebook to talk directly to the consumer.
The new line was inspired by British legends and will be sold at Vartanian’s Mayfair boutique and Harvey Nichols.
The documentary marks the 20th anniversary of Sean Combs’ record label, Bad Boy.
The BFC/Vogue Fashion Fund winner is sticking to the see-now-buy-now model.
Mary Katrantzou, Charlotte Dellal, Manolo Blahnik and Aquazzura among others created customized Havaianas in aid of Women for Women.