Myriam Zaoui Malka teamed up with dermatologist Dr. Loretta Ciraldo to create Dr. Loretta.
Westman Atelier will roll out in April.
The new product could replace a lengthy, multi-step skin-care routine.
Venture capitalists have become reluctant to further invest in the category.
The medium-coverage, 29-shade foundation range will launch Friday.
The brand is launching its third mascara through a series of 15 global influencer events.
Elcie Cosmetics is gearing up for the launch of 10 products this year.
Resembling Kim isn’t enough — they need to be Kim.