Rules of Engagement: Video, Mobile Devices Key to Online Marketing

No cover image

Overview

A study released Wednesday by digital marketing agency iProspect and analytics firm comScore outlined best practices for marketers targeting affluent men on the Web and via mobile devices.SEE LIST BELOW FOR ALL OF THIS ISSUE'S ARTICLES

From This Issue

Ed Burns

People

Ed Burns’ Indy Streak

The filmmaker talks about his new project, his idol and his complicated relationship with fashion.

clock May 2, 2012Alexandra Steigrad

A spring ‘13 look from Baracuta.

Sportswear

WP Lavori Readies Relaunch of Baracuta

The first product from WP Lavori will be shown at Pitti Uomo in June for the spring 2013 season.

clock May 2, 2012David Lipke

A view of Black Brown 1826 men’s wear collection designed by Joseph Abboud at Lord & Taylor at Westchester's Ridge Hill mall.

Textiles

Hudson’s Bay Co. Wholesales Private Label Brands

Strategy enables retailer to leverage supplier costs and widen margins by ordering in larger quantities.

clock May 2, 2012David Moin

James Franco in Gucci.

Parties

James Franco Suits Up

The actor paid a visit to Gucci’s men’s boutique in New York on Monday.

clock May 2, 2012Matthew Lynch

The Joseph Abboud spring ad campaign.

Textiles

Tailored Clothing Market Sizzles for Spring

Less-rigid construction, technical fabrications and traditional patterns are driving the business for spring 2013.

clock May 2, 2012Jean E. Palmieri

Gildo Zegna with one of Emil Lukas’ works.

Designer and Luxury

Gildo Zegna Shows His Passion for Silk

The Italian luxury brand commissioned American artist Emil Lukas to create five original thread paintings using Zegna silk yarn for an exhibition.

clock May 2, 2012Jean E. Palmieri

Essentialist

Today's Must Read

Business

Time Inc. Puts Several Magazines Up for Sale

clock 6hAlexandra Steigrad

Social Studies