The lingerie giant is to broadcast the lingerie and music spectacle on Dec. 5.
Social media is a major component of Band of Outsiders — and imperative to its growth, he said.
The commerce platform wants consumers to check its site every day, even if they’re not interested in making a purchase.
According to Russell, technology that already exists in stores can generate data to ultimately boost the bottom line.
The business partners talked about how two British friends launched an American sportswear brand, how men’s fashion has evolved, and more.