The WWD 100

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Overview

The 11th annual consumer brand-awareness survey.

From This Issue

Marketing and Promotion

How the Survey Was Done

What sells? Sex, sports, celebs – and skivvies.

clock July 23, 2008WWD Staff

Hanes

Marketing and Promotion

The WWD 100

The WWD 100: July 2008

clock July 26, 2008WWD Staff

Designer and Luxury

The Top 10 Designers: When The Going Gets Tough

Stalwarts lead the pack.

clock July 25, 2008Marc Karimzadeh

Financial

The Top 10 Sportswear: A Darwinian Experiment

It’s survival of the fittest these days for traditional mainstream brands.

clock July 25, 2008Whitney Beckett

Financial

The Top 10 Activewear: Active Performes

Athletics brands prove worth competitors in tough conditions.

clock July 25, 2008Whitney Beckett

Financial

The Top 10 Dresses/Suits/Eveningwear: Dress for Success

Familiar names hold steady.

clock July 25, 2008Rosemary Feitelberg

Financial

The Top 10 Swim: Staying Afloat

A mix of fashion and function has kept swim brands cruising.

clock July 25, 2008Rachel Brown

Denim

The Top 10 Denim: Reduce and Regroup

A thinned-out market means more opportunities for the survivors.

clock July 25, 2008Ross Tucker

Denim

The Top 10 Youth/Contemporary: The Kids Are Alright

Youth brands court the teen set.

clock July 25, 2008Julee Kaplan

Financial

The Top 10 Accessories: Attention to Detail

Highs and lows characterize the market.

clock July 25, 2008Sophia Chabbott

Financial

The Top 10 Watches/Jewelry: Keeping Time

Watch brands make a lasting impression.

clock July 25, 2008Laura Klepacki

Financial

The Top 10 Outerwear: A New Leader

Sporty style takes over.

clock July 25, 2008Rosemary Feitelberg

Financial

The Top 10 Legwear: Back In Favor

The category gains momentum.

clock July 25, 2008Caroline Tell

Financial

The Top 10 Innerwear: Shaky Foundations

The innerwear business braces for a difficult stretch and shifts at retail.

clock July 25, 2008Karyn Monget

Essentialist

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