Time Will Tell

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Overview

Watch brands are striving for balance in these rocky times. Companies showing at Baselworld 2009 are tryingto ignite consumer interest, while retaining a recession-sensitive sensibility. SEE LIST AT LEFT FOR ALL OF THIS ISSUE'S ARTICLES

From This Issue

A Chanel watch.

Accessory Trends

Turning Up the Dial on Watch Innovation

Negotiating rough waters following a dismal holiday season and first quarter, watch brands convening at Baselworld 2009 see the event as an important barometer.

clock March 26, 2009Katya Foreman

Amanda Seyfried's ad for Movado.

Marketing and Promotion

Luxury Watch Brands Turn to Target Marketing

Luxury advertising is struggling this year, with many brands cutting ad budgets, delaying media buys, and planning more targeted buys for late 2009.

clock March 26, 2009Amy Wicks

The price of gold has hit new highs.

Financial

Gold Prices Tarnishing Watch, Jewelry Sales

The global downturn has impacted luxury, but one of its less obvious effects has made firms pay particular attention to gold prices.

clock March 26, 2009Matthew Lynch

Dior

Accessory Trends

Dial In: Men and Women’s Newest Timepieces

From color-saturated gemstone cases to mechanical collectables, here’s a look at the newest women’s and men’s timepieces launching at Baselworld 2009.

clock March 26, 2009Talya Cousins

A Mikimoto ring.

Jewelry

Jewelers Bank on Emotion and Diversity

Adornments of gold and gemstones have a special place in the hearts of consumers, giving the fine jewelry community some solace through the recession.

clock March 26, 2009Sophia Chabbott

Swiss timepiece sales have seen declines.

Financial

Swiss Watch Exports on the Decline

GENEVA — Swiss watch exports are expected to contract in 2009 as the global economic slump deepens.

clock March 26, 2009John Zarocostas and Katya Foreman

Fossil

Accessory Trends

Baselworld Tick Talk

A look at some buzzworthy debuts at Baselworld.

clock March 26, 2009Caroline Tell

Fossil

Accessory Trends

Baselword Tick Talk: Fossil’s Silver Celebration

Fossil Inc. is looking into the past to embrace its future.

clock March 26, 2009Caroline Tell

Swarovski

Accessory Trends

Baselworld Tick Talk: Crystal Clear Swarovski

Swarovski is crystalizing time. The Austrian crystal house and accessories firm is introducing a collection of watches at Basel.

clock March 26, 2009Caroline Tell

Breitling

Accessory Trends

Baselworld Tick Talk: Breitling’s Birthday

Breitling is bringing it home. In honoring its 125th birthday, the watch company is producing its latest watch entirely in-house.

clock March 26, 2009Caroline Tell

TX Watches is rolling out the 500LE World Time Limited Edition.

Accessory Trends

Baselworld Tick Talk: TX World Traveler

TX Watches is rolling out the 500LE World Time Limited Edition.

clock March 26, 2009Caroline Tell

Essentialist

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Exclusive pictures of the Gucci Resort 2018 show in Florence

Business

Forever 21 Takes Preemptive Jab at Gucci in Fight for Stripes

clock 2hKali Hays

Social Studies