Mitchells at 50

No cover image


The first family of specialty retailing celebrates a half-century of excellence.

From This Issue

Norma and Ed Mitchell's store had humble beginnings.


How Mitchells Became a Retail Legend

Mitchells is a family-owned company that grew from a single store into a small empire.

clock July 21, 2008Jean E. Palmieri

Bill Mitchell


The Maitre d’: “What Worked in 1958 Still Works”

Bill Mitchell aims to give customers “a sensational experience” when they walk in the door.

clock July 21, 2008Jean E. Palmieri

Jack Mitchell


The Author: Passing on the Principles

Jack Mitchell’s second career is a natural extension of his first.

clock July 21, 2008Jean E. Palmieri

Family business consultant David Bork.

Human Resources

The Family Counselor

Since 1970, consultant David Bork has guided retailers through the inevitable pitfalls of a family-owned business.

clock July 21, 2008Andrew Harmon

Ellen Finlayson


Turning Point: Mitchells’ Women’s Business Elbows Past Men’s

The faster-turning category accounted for nearly $60 million in sales at Mitchells last year?for the first time, more than men?s wear.

clock July 21, 2008David Moin

Hugging is a hallmark of the Mitchells culture.


Class Action at Hugging U

Mitchells’ new “university” gives employees the skills to improve their lives, both personal and professional.

clock July 21, 2008Brenda Lloyd

Ermenegildo Zenga is the company's largest men's vendor.


Partners in Prime

Mitchells’ strategy involves luxury, loyalty, and lots of “hugging”.

clock July 21, 2008Brenner Thomas

Vineyard Vines outpost in Key largo.


Family Ties

Natural collaborators, the founders of Mitchells and Vineyard Vines share similar backgrounds.

clock July 21, 2008Gillian Koenig

The Mitchells Message


The Mitchells Message

Through 50 years of growth, Mitchells’ marketing campaigns have remained faithful to the family name.

clock July 21, 2008Richard Bravo

Jewelry  is a growing area for Mitchells three stores.


Where Sales Sparkle

By upgrading to the jewelry category, Mitchells has created a multimillion-dollar business at its three stores.

clock July 21, 2008Laura Klepacki

Dominick Condoleo


Mitchells’ Extended Family

Many Mitchells employees have spent a lifetime with the company. Meet a few of the most powerful.

clock July 21, 2008Jean E. Palmieri

Ed and Norma Mitchell


The Mitchells Scorecard

A concise guide to which Mitchell does what.

clock July 21, 2008WWD Staff


Today's Must Read



Shoptalk 2018: Macy’s Jeff Gennette Keeps Laser Focus on Customer

clock 9hKari Hamanaka

Social Studies