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Safilo at 75

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Overview

A look at the history and the future of a global eyewear giant. SEE LIST AT LEFT FOR ALL OF THIS ISSUE'S ARTICLES

From This Issue

Specialty Stores

Safilo’s Timeline

Calalzo di Cadore is founded by Giovanni Lozza and the Frescura brothers in Pieve di Cadore, a town in the province of Belluno in the Veneto region of Italy.

clock March 23, 2009WWD Staff

Specialty Stores

Safilo: The Line of Sight

Growing a worldwide leader in eyewear.

clock March 23, 2009Alessandra Ilari

Specialty Stores

Safilo’s Game Plan

Ceo Roberto Vedovotto steers the company through challenging times.

clock March 23, 2009Andrew Roberts

Specialty Stores

Safilo’s Family of Brands

Powerhouse brands fuel Safilo’s engines around the world.

clock March 23, 2009Luisa Zargani and Rachel Mascetta

Eyewear

Safilo’s Family of Brands: Giorgio Armani

The look: For fall, the designer re-created a magical animal world with a delicate dragonfly glittering with Swarovski diamanté framing the glasses.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Max Mara

The look: The first collections were marked by a tiny dot on the arms reminiscent of the stitching of the brand’s iconic coats.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Pierre Cardin

The look: Classic and sober shapes, often embellished with delicate circular or graphic patterns in Swarovski crystals or the brand’s logo on the temples.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Valentino

The look: A classic line, with bejeweled frames embellished with the couturier’s iconic Swarovski rose, fancy grills or with a metallic ribbon.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Dior

The look: Of-the-moment trends, such as the successful Pilot, Aviator and Mini Aviator models.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Jimmy Choo

The look: With a vintage mood, the sunglasses collection bears the brand’s distinctive details.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Gucci

The look: Large, mostly vintage frames are embellished with Gucci’s unmistakable bit and other iconic symbols, such as the crest or the metallic marina chain.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Alexander McQueen

The look: The brand experiments with materials like wood, enamel and innovative plastics, mixed in unusual color combinations and futuristic, ergonomic shapes.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Balenciaga

The look: Luxury meets architecture at Balenciaga, which offers shapes that are ultramodern in intriguing color palettes.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Bottega Veneta

The look: Feminine, ultrachic and stylish, Bottega Veneta sunglasses are in line with the brand’s understated style.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Marc Jacobs

The look: Playful and fun or sweet and romantic, Marc Jacobs’ eyewear line balances glamour and vintage.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Yves Saint Laurent

The look: From men’s lightweight aviators to feminine injection-molded oversize designs, the frames bear the maison’s YSL logo.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Diesel

The look: The company prides itself on innovative styles while remaining loyal to its DNA.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Liz Claiborne

The look: Isaac Mizrahi updated the brand’s color palette while remaining true to the history of the label.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Boss by Hugo Boss

The look: A sleek, urban interpretation of classic shapes in acetate and metal frames. The line also includes the Black range.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Banana Republic

The look: Sophisticated, urban style in approachable, sleek models.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Saks Fifth Avenue

The look: Timeless and never over-the-top, the private label reflects the classic style of the historic retailer.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: JLO by Jennifer Lopez

The look: Feminine touches such as floral engravings, hearts and crystals on frames in standout colors.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Juicy Couture

The look: Juicy’s high-glamour frames play up the brand’s tongue-in-cheek logo.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Fossil

The look: The men’s line draws inspiration from Fossil’s watch collection, while women’s looks are large and modern and come in acetate.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Kate Spade

The look: Custom-colored, oversize models coexist with timeless aviators.

clock March 23, 2009WWD Staff

Eyewear

Safilo’s Family of Brands: Nine West

The look: Fashion-forward looks with a moderate price tag, featuring bold, futuristic styles.

clock March 23, 2009WWD Staff

Eyewear

Eyewear for the Boys

When it comes to men’s eyewear, it’s still hip to be square.

clock March 23, 2009Emilie Marsh

Specialty Stores

On the House: Safilo-Owned Brands

When it comes to building a brand portfolio, Safilo executives are betting that there’s no place like home.

clock March 23, 2009Emilie Marsh

Advertising

Safilo’s Ads Through the Decades

From a Thirties painting of a couple on the beach to Armani’s sunglass-donning owl in the 2003 campaign, Safilo’s ad strategy is wide-ranging and diversified.

clock March 23, 2009Luisa Zargani

Eyewear

Celebrity Eyewear Sightings

Whether they’re worn to shield from the sun’s rays or paparazzi flashes, shades have always been associated with movie stars and pop idols.

clock March 23, 2009WWD Staff

Eyewear

The Eyewear Innovators

Technological advancements propel Safilo and the industry.

clock March 23, 2009Alessandra Ilari

Eyewear

Getting Designer Frames

What goes into designer frames that makes them so covetable — and expensive?

clock March 23, 2009Alessandra Ilari

Specialty Stores

A Buyer’s Market for Safilo

Solid retail growth is a product of Safilo’s acquisition strategy.

clock March 23, 2009Luisa Zargani

Eyewear

Travels Through the History of Eyewear

Long before private detectives, bugs and cell phones, jealous lovers could rely on a pair of special glasses to spy on their beloved’s movements.

clock March 23, 2009WWD Staff

Retail Features

The Good Works of Safilo

A better way to see the world.

clock March 23, 2009Alessandra Ilari

Latest Galleries

Social Studies