Gap?s New Ad Plan: Market to Boomers, Not to Fickle Teens

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Overview

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Fashion Features

Ruffled And Ready

NEW YORK — Oscar de la Renta has been creating wedding gowns for private clients for years, and now he’s taking his nuptial notions to a wider audience with a new collection. The line, Oscar de la Renta Bridal, juxtaposes fresh shapes with…

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Fashion Features

Gap’s New Ad Plan: Market to Boomers, Not to Fickle Teens

NEW YORK — With its new multimillion dollar advertising campaign touting the slogan, “For Every Generation. Gap,” the struggling retailer is out to win back all those loyal customers who loved them but left them.

And while that customer…

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Media

Memo Pad

ALL ABOUT RALPH: Michael Gross has kept some vital information about his Ralph Lauren book under wraps — like its title and publication date. But sources have revealed that the book is called “Authentic Genuine” and will be published in January….

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Fashion Features

In Brief

BREAKING THE BANK: Tammy Boyd, president of C.J. Banks, the large-size division of Christopher & Banks Corp., has left the firm. Severance costs are expected to reduce second-quarter earnings by 1 cent a share, the firm said. Jules Rouse, formerly a…

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Fashion Features

Warnaco: Plan on Schedule

NEW YORK — Warnaco Group expects “no material impact” on its reorganization plans as a result of the Securities and Exchange Commission’s ongoing investigation into the company’s accounting practices.

The current SEC…

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Sweatshop Watch put up this billboard accusing Forever 21 on Friday.

Fashion Features

Forever 21 Targeted By Sweatshop Watch

LOS ANGELES — One of the city’s busiest intersections is now ringside for the boxing match between Sweatshop Watch and Forever 21.

On Friday afternoon, Sweatshop Watch, a labor coalition, delivered the latest blow by unveiling a…

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Fashion Features

Beauty Boosts P&G Earnings

NEW YORK — Clairol supplied the highlights for Procter & Gamble Co.’s beauty care division, helping the consumer products giant beat out fourth-quarter estimates by 2 cents.

Exclusive of restructuring costs, the beauty care segment…

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Fashion Features

Fashion Scoops: Pullitzer Prize … Advantage Becker

PULITZER PRIZE: The hot spot on Nantucket Friday night wasn’t Vanessa Noel’s new swish boutique hotel or the Summer House’s bar. No, islanders flocked to In the Pink, Lilly Pulitzer’s store, for its nine-hour tent sale. Swarms…

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Fashion Features

Malden to File Reorganization Plan

NEW YORK — Malden Mills Industries Inc., which filed for Chapter 11 last fall during a wave of bankruptcies that swamped many top U.S. mills, said Monday that it expects to file its reorganization plan with a Worcester, Mass., U.S. Bankruptcy…

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Financial

PPR-Gucci Accounting Questioned

PARIS — French diversified retailer Pinault-Printemps-Redoute is among the latest groups to come under the spotlight regarding accounting practices.

Press reports circulating in Europe on Monday said PPR is not booking an expected $492.1…

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De la Renta’s silk-satin organza strapless gown.

Fashion Features

De la Renta Unveils Bridal

By Joshua Greene

NEW YORK — You are now cordially invited to buy Oscar de la Renta wedding gowns.

In the latest step to mould his business into an all-encompassing lifestyle brand, de la Renta in an exclusive interview said he will…

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Two days of looting followed the pullout of rebel forces from the city of Mahajanga. Many buildings and shops were damaged.

Fashion Features

Long Road Back for Madagascar

NEW YORK — Months of unrest that followed a disputed presidential election on Madagascar have left the island nation’s apparel industry in disarray. After seeing its imports to the U.S. rise 62.4 percent last year — as a result of it…

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Fashion Features

Cotton Inc.’s Pitch to Brands

NEW YORK — In a nod to the growing role of manufacturers’ brand managers in making sourcing decisions, Cotton Incorporated last week reorganized its global product marketing division to directly target these managers, as well as its…

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Fashion Features

Jacobs’ Observations on N.Y. Society

By Jacob Bernstein

NEW YORK — Alexandra Jacobs began writing The Eight-Day Week for the New York Observer four years ago, shortly after Alex Kuczynski left to become a reporter at the New York Times. And though Jacobs’ profile in…

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Fashion Features

Write-off Sinks Fila

MILAN — Fila managed to narrow its second-quarter operating loss by cutting costs, but the bottom line still sank deeper into the red because of a write-off on its struggling British unit.

Concurrently, Fila asked shareholders to approve…

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Fashion Features

Obituary: Alvin Valley’s Rena Franklin Dies of Breast Cancer at 45

NEW YORK — Rena Franklin, president of Alvin Valley, a young designer sportswear company in SoHo, died Friday at Mt. Sinai Medical Center here.

The cause of death was breast cancer, according to her husband, Alan. She was…

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