Fashion marketers are increasingly being pressured to push beyond the bounds of traditional, reason-based market research to mount campaigns that strike more resonant notes in the psyches and souls of consumers — and move them to buy apparel.
MARCHON TAKES FENDI GLOBAL: Marchon Eyewear will take over the global license for Fendi eyewear effective January 2005. It was previously held by Italian eyewear firm De Rigo. Marchon has been the manufacturer and distributor for Fendi eyewear…
PARIS — Groupe Clarins’ license for the U.S. distribution of Procter & Gamble’s fragrance brands Giorgio, Hugo Boss, Jean Patou, Lacoste and Valentino won’t be renewed when it expires on Dec. 31, 2005.
HE’S IN THE BACK: Prada chief executive Patrizio Bertelli’s front-row seat at the men’s Jil Sander show in Milan Tuesday night was conspicuously vacant, which left some attendees wondering whether the empty spot…
LONDON — Stephen Marks, the founder and business mind behind the U.K. clothing label French Connection, plans to give up majority control of the company by slashing his stake to just under 43 percent in order to finance a divorce…
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia