Fashion marketers are increasingly being pressured to push beyond the bounds of traditional, reason-based market research to mount campaigns that strike more resonant notes in the psyches and souls of consumers — and move them to buy apparel.
MARCHON TAKES FENDI GLOBAL: Marchon Eyewear will take over the global license for Fendi eyewear effective January 2005. It was previously held by Italian eyewear firm De Rigo. Marchon has been the manufacturer and distributor for Fendi eyewear…
PARIS — Groupe Clarins’ license for the U.S. distribution of Procter & Gamble’s fragrance brands Giorgio, Hugo Boss, Jean Patou, Lacoste and Valentino won’t be renewed when it expires on Dec. 31, 2005.
HE’S IN THE BACK: Prada chief executive Patrizio Bertelli’s front-row seat at the men’s Jil Sander show in Milan Tuesday night was conspicuously vacant, which left some attendees wondering whether the empty spot…
LONDON — Stephen Marks, the founder and business mind behind the U.K. clothing label French Connection, plans to give up majority control of the company by slashing his stake to just under 43 percent in order to finance a divorce…
Today's cover of our #PFW special edition: Clare Waight Keller looked to the sea for inspiration for her @chloe spring collection, which was full of nautical references and just enough frills so the Chloé girl didn't feel marooned. (📷: @delphineachard)
And the prize for the coolest catwalk set of the week goes to @driesvannoten. Japanese floral artist Azuma Makoto created 20 floral arrangements caught in plinths of ice for the spring show. #PFW (📷: @zefashioninsider)
@gigihadid and @bellahadid are in power mode. From top models - like the Hadid sisters seen here at @fendi - to great collections, strength took many forms in Milan. Check out this week's issue for all things #MFW. (📷: @zefashioninsider)
#MFW Designer Inspirations: "A 'poster collection' that marks a radical turnaround for creativity: a collection of elements in predominantly white, no color that embodies, in block, all shades of the rainbow." - Tommaso Anfossi and Francesco Ferrari, @cote.official
Front row at @fendi: @elliegoulding was at the show, fresh off releasing the finale song for the latest Bridget Jones flick. "I grew up with Bridget Jones and it was exciting and fun to work on the song. It's a fun and amazing character and I can relate to her." - Goulding #MFW
#MFW Designer Inspirations: "An evocation of dreams, hopes and memories, like a bottle with a letter inside or a magic lamp that looks after your own desires." - Salvatore Piccione on @piccione.piccione's spring collection