Ullman’s Agenda for Penney’s: Inject Buzz and Maybe Beauty
J.C. Penney’s new chairman and ceo wants more buzz about the store and its brands, higher productivity, Internet pizzazz and maybe a beauty revival.
From This Issue
NEW YORK — Markwins International is playing with the big beauty brands.
This spring, its Wet ‘n’ Wild division will add several new items including an Ultimate Sheer Tinted Moisturizer and an Ultimate Cover Smooth Foundation….