WWD 10/13/2005

WWD Photo

Missing $100B Market: Low-Income Consumers Overlooked by Retailers

While retailers chase upscale shoppers, an even bigger market out there is being underserved: the low-income shopper. The vast low-income population has immense purchasing power, spending $100 billion on apparel last year.

From This Issue

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
blog comments powered by Disqus