Missing $100B Market: Low-Income Consumers Overlooked by Retailers
While retailers chase upscale shoppers, an even bigger market out there is being underserved: the low-income shopper. The vast low-income population has immense purchasing power, spending $100 billion on apparel last year.
From This Issue
Many of the editors, contributors, fact-checkers and assistants who worked with John F. Kennedy Jr. at George gathered at Harvard on Tuesday for a celebration of the 10th anniversary of the defunct magazine’s first issue.