WWD 02/14/2006

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Penney’s Private Side: Faster, Trendier ‘a.n.a’ Seen as New Megabrand

J.C. Penney is heating up the private label game by taking a new approach. With unprecedented speed, and rather stealthily, the retailer last month launched the casual collection a.n.a in its more than 1,000 department stores.

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