WWD 04/12/2006

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Beauty’s Big Shake-up: J.C. Penney, Sephora Form In-Store Alliance

From practically day one on the job as J.C Penney chairman and chief executive officer, Myron Ullman 3rd felt his store needed to generate some real buzz. Now Penney’s is ready to rock the industry with a plan to open Sephora shops inside Penney stores.

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