New in Beauty: Ann Taylor Taps Robin Burns to Develop Collection
AnnTaylor Stores Corp. is developing an exclusive beauty business and has partnered with a heavy hitter for the project — Robin Burns. Fragrance and bath and body products are expected to be launched for holiday selling at the Ann Taylor division.
From This Issue
Staying on message is all well and good, but in order to take beauty marketing to the next level, it’s necessary for companies to expand the ways in which they relate to consumers, according to Fashion Institute of Technology professor Stephan Kanlian.
Conde Nast is close to launching the second phase of its “Point of Passion” trade campaign, due to appear this spring. The ads, being created by San Francisco-based agency Heat, will feature celebrities and cultural influencers to reflect the…