Europe’s Hot Category: Leather Goods Brands In Retail Growth Push
Capitalizing on robust demand for leather goods, an array of players — from luxury to fast-fashion — are raising their retail profile in Europe and beyond, some wielding new product lines.
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After a 10-year hiatus from major advertising, Hanesbrands Inc. is set to launch a multimillion-dollar TV and national print ad campaign for its department store bra brand Bali. Company officials would not be specific about the budgeted amount.