Talking to a Generation: Brands Turn to YouTube To Spread the Message

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If you want to talk to young consumers thee days, you'd better be on YouTube. And you'd better be funny.

From This Issue


Legal Briefs

A federal judge awarded LeSportsac and Brand Science, which does business as LeSportsac, a default judgment in a trademark lawsuit against Dali International Trading.

clock May 29, 2007Liza Casabona

Massimo Gasparini


Missoni CEO to Pilot Major Changes

Missoni’s newly tapped chief executive officer, Massimo Gasparini, is spearheading sweeping changes at the family-run company.

clock May 29, 2007Amanda Kaiser


Cole Haan Bolsters Exec Team

Cole Haan is beefing up its design and merchandising teams, after its creative director and executive vice president, Gordon Thompson, stepped back from his full-time position earlier this month to pursue a consulting role within the firm.

clock May 29, 2007Sophia Chabbott

Gisele Bundchen for Aquascutum.


Memo Pad: Aquascutum’s Dirty Weekend… Independent Spirit… Christy For Coin…

Aquascutum has drafted Gisele Bundchen and Irish actor Jamie Dornan for its latest global ad campaign, which was shot at one of Britain’s most notorious stately homes.

clock May 29, 2007WWD Staff

Michael Vollbracht


Vollbracht Resigns From Blass

Michael Vollbracht’s days of designing for Bill Blass are over after a somewhat bumpy four-year run.

clock May 29, 2007Rosemary Feitelberg


Valentino Buyer Expected to Retain Key Execs

Valentino Fashion Group’s new owner, private equity fund Permira, seems set on maintaining the status quo at Valentino and Hugo Boss.

clock May 29, 2007Luisa Zargani


Top-Level Change Said Brewing at Escada

Speculation is building in Europe that a changing of the guard may be imminent at Escada.

clock May 29, 2007Melissa Drier


In Brief: NBC’s Wright Joins Polo Board

Polo Ralph Lauren Corp.

clock May 29, 2007WWD Staff

The Gap's Audrey Hepburn commercial on YouTube.


Brands Turn to YouTube To Spread the Message

If you want to talk to young consumers these days, you’d better be on YouTube. And you’d better be funny.

clock May 29, 2007Lisa Lockwood

Pucci's new Vivara scent.

Fashion Features

Pucci Revisits Vivara Fragrance

More than 40 years after launching its inaugural scent, called Vivara, Pucci has unveiled a new version of the fragrance, which will be introduced this fall in conjunction with LVMH Perfumes and Cosmetics.

clock May 29, 2007Stephanie Epiro


Bulgari Pares Opera Stake

Bulgari SpA has sold off part of its stake in private equity firm Opera.

clock May 29, 2007Amanda Kaiser

Carolina Herrera

Fashion Scoops

Fashion Scoops: Tuscan Treat… La Dolce Latina

After Milan and Bali, Bulgari’s third luxury resort will be nestled under the Tuscan sun.

clock May 29, 2007WWD Staff

Fashion Features

Retailers Challenge West Coast Port Initiatives

Going “green” is a priority at California ports, and retailers are being asked to help pay for it.

clock May 29, 2007Joanna Ramey

Catherine Deneuve with daughter Chiara Mastroianni.


Maternal Instinct

Graphic novelist and first-time Iranian director Marjane Satrapi has a hit on her hands with the animated feature “Persepolis,” the film of her book detailing her coming-of-age in post-revolution Iran.

clock May 29, 2007Marcy Medina

Matt Damon with Ellen Barkin in L'Wren Scott.


Ocean Breeze

Cannes has always been as much about the glittering late-night parties as the films, and this year was no exception.

clock May 29, 2007WWD Staff


Today's Must Read

Justine Bateman, Sarah Jessica Parker, Alysia ReinerChanel x Tribeca Film Festival Women's Filmmaker luncheon, Odeon Restaurant, New York, USA - 20 Apr 2018


Chanel, Jane Rosenthal Celebrate Female Filmmakers at TFF 2018

clock 14hKristen Tauer

Social Studies