Dialing a New Market: Fashion Designers Set To Invade Cell Phones
Cell phone companies are the latest sector calling on fashion designers. Label it a triumph of form over function ? or part of the continuing push to extend their reach ? but designers are increasingly being tapped to create their own phones.
From This Issue
Jewelry brands such as Cartier, de Grisogono, Bulgari, Asprey and Chopard may bring to mind high-wattage sparklers but, spurred by the enduring “It” bag trend, a growing number of fine jewelers are extending their monikers and glitzy heritages to…