HBC sees Burstell engaged in bringing innovative concepts to all of its divisions.
A product and marketing executive at Yves Saint Laurent, he will take over Isabelle Guichot's role.
The firm?s own retail stores helped buoy results.
As the industry digested the news of a bankrupt Mervyns, rumblings grew of another potential Chapter 11 filing by a major retailer: Boscov’s Department Stores.
Diane von Furstenberg will continue in her role as president of the Council of Fashion Designers of America.