L’Oreal USA’s Mass Plan: Firm Out to Grow Share With Ad Spending Boost

No cover image


In one of the worst global beauty markets in decades, L'Oreal is not only staying the course, it's raising the ante.SEE LIST AT LEFT FOR ALL OF THIS ISSUE'S ARTICLES

From This Issue


UAE to Destroy Fake Ray-Bans

Country finds 143,700 counterfeit pairs.

clock January 26, 2009Evan Clark

Shiseido at Bloomingdale’s.


Shiseido, Kao Slash Full-Year Guidance

Japanese companies warn of deteriorating market conditions.

clock January 29, 2009Koji Hirano

H&M's Harajuku flagship in Tokyo.


Fast-Fashion Brands Forge Ahead

One retail sector is bucking the recessionary headwinds: fast fashion.

clock January 29, 2009Robert Murphy and Barbara Barker

Business Features

Under Armour Profits Fall

Under Armour Inc.’s fourth-quarter profits fall, but it still met Wall Street’s diminished expectations.

clock January 29, 2009Matthew Lynch

Chico's was among the stores making job cuts Thursday.

Business Features

Job Cuts Hit Retail Industry Hard

Bon-Ton, Eddie Bauer and Chico’s let forth a wave of pink slips Thursday.

clock January 29, 2009Evan Clark and Rosemary Feitelberg and Sharon Edelson and Alexandra Steigrad

Christian Cota and Phillip Lim

Fashion Features

FGI Names Rising Stars

Cota, Zurcher among winners.

clock January 29, 2009Marc Karimzadeh

Lara Stone


Bienvenue, Stella

Stella McCartney combined Cool Britannia with French flair on Wednesday night when she opened her new Paris flagship.

clock January 29, 2009WWD Staff

Natascha McElhone

Beauty Features

Snippets: Neutrogena’s New Face… Appointments at Selfridges…

“Californication” actress Natascha McElhone has been tapped as Neutrogena’s brand ambassador for facial moisturizers and treatments.

clock January 30, 2009WWD Staff

A Kumaara item.

Skin Care

Kumaara Blends Science With Nature

With a berry blend at its core, enhanced by peptides and other potent antioxidants, Kumaara is slated to launch in March.

clock January 30, 2009Kavita Daswani

A Ziba store.


Ziba Beauty Takes Fast-Food Approach to Hair Removal

Sumita Batra has a vision of the Southern California chain becoming as synonymous with the hair-removal technique threading as Kleenex is with tissues.

clock January 30, 2009Rachel Brown

The Rock Princess ad.


Vera Wang’s New Princess Has an Edge

Vera Wang’s Princess is showing its edgy side this spring with a limited edition scent called Rock Princess.

clock January 30, 2009Julie Naughton

Bulgari Skincare items.

Skin Care

Bulgari Brings Skin Care to the U.S.

Bulgari, which entered the skin care arena with the 2007 introduction of an innovative treatment collection, is bringing the high-end assortment to the U.S.

clock January 30, 2009Matthew W. Evans

La Creme de L'Eau


Miyake to Launch Water-Based Antiaging Item

Issey Miyake is plunging into the skin care market with the introduction of a water-based antiaging cream, starting in February.

clock January 30, 2009Brid Costello

Bb. Gel


Two New Gels for Bumble and bumble

With the introduction of its first hairstyling gel, Bumble and bumble is taking a modern and versatile twist on old-fashioned product form.

clock January 30, 2009Michelle Edgar

The Tribal Indulgences Batana bath and body items.

Body Care

Ojon Expands Into Bath and Body Category

Ojon plans to break new ground this spring with its first foray into the bath and body category.

clock January 30, 2009Julie Naughton

Government and Trade

Indian Official Says Fashion Sector at Risk

At the World Economic Forum, India’s minister of commerce and industry, Kamal Nath, said Indian textile, apparel and jewelry industries were hurting.

clock January 30, 2009John Zarocostas

Gilles Mendel and Susan Sokol.


J.Mendel’s New Plans

The furrier is looking for expansion under Susan Sokol.

clock January 30, 2009Marc Karimzadeh

The Black Fleece store.

Designer and Luxury

Brooks Brothers Opens Black Fleece Store

Brooks Brothers opens Black Fleece store, and also debuts newly renovated men’s suit department.

clock January 30, 2009Jean E. Palmieri


Bloomingdale’s to Host First Designer ‘Open-See’

Bloomingdale’s is on the lookout for ready-to-wear and accessories collections.

clock January 30, 2009Rosemary Feitelberg


Swatch Growth Slows

Profits, sales rise for Swatch Group despite drop in demand.

clock January 30, 2009Ellen Groves

A spring look from Uniqlo.


Uniqlo’s Visiting Designers

The lineup will include a Steven Alan collection for women and an Opening Ceremony line for men, bowing in March.

clock January 30, 2009Sharon Edelson


Cuts by the Creek

Multichannel misses’ retailer Coldwater Creek Inc. is cutting the annual base salaries for its top executives by 15 percent, effective Feb. 1.

clock January 30, 2009WWD Staff


PPR Forms Women’s Rights Board

Salma Hayek and Frida Giannini are among the board of directors of the new PPR Corporate Foundation for Women’s Dignity and Rights.

clock January 30, 2009Miles Socha

Ready To Wear

Tracy Reese Appoints Barry Miguel as First CEO

Tracy Reese has tapped Barry Miguel as chief executive officer of T.R. Designs.

clock January 30, 2009Julee Kaplan


Daily Stock Wrap: January 29, 2009

The day’s gainers and losers.

clock January 30, 2009WWD Staff

The Bronze Booster line.

Color Cosmetics

Physicians Formula Creates a Bronzer With Benefits

Physicians Formula is expanding its franchise portfolio with Bronze Booster, a three-item line that utilizes a new technology for powder bronzers.

clock January 30, 2009Andrea Nagel

L'Oreal products


L’Oreal Ups the Ante

The advertising and promotional budget is expected to increase again this year, both for the mass division and L’Oréal USA as a whole.

clock January 30, 2009Pete Born and Faye Brookman

A selection of upcoming Wet ‘n’ Wild items.

Beauty Features

Wet ‘n’ Wild Fetes 30th Anniversary

Wet ‘n’ Wild had more to celebrate than just 30 years in business earlier this month.

clock January 30, 2009Faye Brookman

The Rx Series Protein Booster Skin Serum and Eye Rescue.

Skin Care

Jack Black Gets Into Clinical Mode

Men’s skin care marketer Jack Black is taking a different tack.

clock January 30, 2009Matthew W. Evans

A rendering of Dermalogica's store in SoHo.

Skin Care

Dermalogica Concept Store Lands in Manhattan

The frill is gone, and that’s just what Dermalogica founder Jane Wurwand intended.

clock January 30, 2009Molly Prior

The Louis Vuitton Pacific Series begins today.

Fashion Features

Louis Vuitton Series Kicks Off

Louis Vuitton executives will be tracking the weather forecast as regularly as the stock markets as the Louis Vuitton Pacific Series sailing competition begins.

clock January 30, 2009Ellen Groves

Dick Parsons, Martha Stewart, Ann Moore, Nina Link, and Matt Lauer at the Lifetime Achievement Awards luncheon.


Celebrating Publishing’s First Ladies… More Turmoil at Interview…

Though there may not be much to celebrate in magazine publishing these days, the industry took time out to toast two women.

clock January 30, 2009WWD Staff

Nicolas Sarkozy and Sonia Rykiel

Fashion Scoops

Stars and Stripes… Pilati Will Spread the Love…

French President Nicolas Sarkozy decorates designers Sonia Rykiel and Jean-Louis Scherrer.

clock January 30, 2009WWD Staff

Carla Bruni-Sarkozy in Yves Saint Laurent.


Fashion First: Mrs. Bruni-Sarkozy Sweeps Annual Sidaction AIDS Gala

It was all about Carla Thursday night in Paris when that other glamorous first lady, Mrs. Bruni-Sarkozy, swept into the annual Sidaction AIDS benefit gala.

clock January 30, 2009WWD Staff


Bulgari Sales Decline

Luxury firm Bulgari SpA registered a 9.8 percent drop in fourth-quarter revenues.

clock January 30, 2009Andrew Roberts


Slim Again Boosts Saks Stake

Mexican billionaire Carlos Slim Helu has again increased his holdings in Saks Inc.

clock January 30, 2009Arnold J. Karr


Ruzow Tapped as Rachel Roy President

Longtime industry executive Stephen L. Ruzow is stepping up at Rachel Roy New York, becoming the brand’s first president.

clock February 9, 2009Whitney Beckett


Today's Must Read

Jimmy Choo's new fragrance: Fever


Jimmy Choo Is Plotting a Makeup Range

clock 5hLorelei Marfil

Social Studies